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Local Rapper Tru Def Breaks Into The Retail Game

Up-and-coming local rapper/producer Tru Def, came in 2017 with a bang and already sitting on the throne.  The DFW native has been killing the game since his first album “Crown” that came out in 2013. Tru Def has opened for  big names in the […]

hmprod

Top Brands Tap Into The Weeknd’s Street-Motivated Aesthetic

While people were fighting over TV’s and taking L’s trying to get Yeezy’s on Black Friday,  Abel Tasfaye aka The Weeknd dropped his highly anticipated album “Starboy”. He was the champion of 2015 with many hits on his last album “Beauty Behind The Madness,” […]

Pause Mag

Worth The Hype? Kanye Fans Flock To Local “Pablo” Pop-Up Shop

As I anxiously awaited the (delayed) drop of Frank Ocean’s sophomore album, hip-hop mogul Kanye West blessed us with a “Pablo” pop-up shop. Last Wednesday, Kanye tweeted a map of the 21 locations of where the shops would pop-up around the world, his preferred […]