Contemporary womenswear designer Vanessa Posner’s three mini capsule collections from her debut line VENDALS will be shown for the first time to the public at a showcase in Deep Ellum Aug. 12 from 5 to 8 p.m. The name of the brand has a personal meaning to Posner as it combines “Ven” for Venezuela where she grew up, and “Dals” for Dallas where she now resides. Each piece of clothing in her line reflects the two places she has lived and represents the different cultures, lifestyles, and way of thinking in a complementing fashion. The mini series will include “women’s ready-to-wear tops and unisex silk scarves all designed and made in Texas.” The first mini capsule collection is available for pre-sale online at www.vendals.com.
The 23-year-old started out as a fashion blogger, running her still- active blog “The Red Role Society,” before she made the decision to enter the industry as a designer. Posner said she wanted to create a society for all fashion people via online and her new mini collections, and that her designs are for women “who work in a fast-paced environment, are on the go and are inspired by achieving her goals.”
Growing up in Venezuela with a fashion designer grandmother, Posner was exposed to the fashion industry early on in life, even creating her first design at just 10-years-old.
“My grandmother was definitely an inspiration from the early stages,” Posner said. “She inspired me to be what I am today, to go to fashion school and to fight for my dreams.”
Posner attended The Art Institute of Dallas before interning for Donna Lad, the Fashion Editor for Women’s Day Magazine in New York. It was after her internship that she created the “Red Role Society” blog, but instead of talking about what to wear, Posner focused on how to wear outfits, paying attention to the details about the products such as the silhouettes, fits, and alterations- all valuable knowledge she learned from working at the magazine.
The inspiration behind her designs goes back to the clashing of cultures to create something different, stylish, and very rich in culture. Choosing to design her own prints resulted in a unique array of products that adds edge to each piece while keeping the simplicity of Dallas and Venezuela lifestyles. Her fashion icons also have a huge influence on the designs, from designer Carolina Herrera to blogger Chiara Ferragni and magazine editor Anna Dello Russo.
“When it comes to styles and the aesthetics of a designer, I think that’s something that can’t be taught,” Posner said. “I think it is definitely influenced by the people that surround you and your life experiences.”
Posner said that her biggest inspiration in designing clothes comes from both Dallas and Venezuelan women, which can be found in the VENDALS prints. She loves both cultures because of how different and similar they can be while always striving to look their best.
Posner said that each culture has a distinct love for fashion. She said that women in Dallas enjoy simple, classic, and chic lines and silhouettes, and that Venezuelan women exude playfulness and sexiness and express themselves with color, but that both cultures collide in their elegance. Posner took those characteristics of her cities to create VENDALS.
“I miss a lot back in Venezuela, such as the beaches and people,” said Posner. “However, one of the things I like about Dallas is the women. There are a lot of Venezuela aspects in them. They are fearless and classic, yet fashion forward in their own way.”
Posner said that VENDALS is based on her personal style which has been shaped by her personal life experiences. She said her style is sporty and elegant, but just like the VENDALS brand, and usually wears simple shapes with twists and key pieces.
“The reason why I decided to open the brand because felt like there was a market a for a woman like me that wasn’t being fulfilled,” Posner said.
Posner said that the biggest obstacle VENDALS has faced preparing for the mini capsule showcase is making top-notch designs and clothing on a start-up budget and getting everything ready by the deadline. She said the stress has been worth it as it has “put big smiles on our faces.”
“Now that we have finished this collection, we are just excited to show Dallas and the world what’s next to come from VENDALS,” Posner said.
The three mini capsule collections will be shown for the first time to the public at a showcase in Deep Ellum on Saturday, August 12 from 5 to 8 p.m. at 2914 Taylor St., Dallas, Texas.
All images courtesy of VENDALS.