Deep Ellum Denim is a menswear denim company specializing in raw and selvage denim that uses some of the finest textiles reminiscent of the durable higher quality jeans from the 1930s. After a year of researching the best fabrics, cotton, machinery, designers, and the entire denim industry, Deep Ellum Denim opened its doors in July 2017. The new business is different from other denim companies in that it helps educate men in the Dallas area about how to spot quality denim and how to also evaluate it so that the jeans are always a perfect fit. The retailer also sells denim hats and shirts and offers complimentary beer to their customers for a unique shopping experience. Deep Ellum Denim works with four denim designers across the globe to bring Dallas men premium value jeans. The denim mills reach from North Carolina all the way to Japan, giving shoppers a chance to experience the different methods of creating denim around the world. The denim designers are: Momotaro, Japan Blue Jeans, Tellason, and Naked and Famous. Momotaro and Japan Blue Jeans are two of Japan’s iconic denim brands. They source their cotton from Africa, create their own denim on vintage shuttle looms originally used by Levi’s in the 1920’s, and design, cut, and sew them all under one roof. Tellason is an indie brand from San Francisco who makes an incredible pair of all-American jeans. They work with Cone Mills White Oak, a legendary denim mill in North Carolina. Together they design and create tough and durable jeans, with a modern fit. Naked and Famous source denim from legendary mills in Kojima, Japan–which Deep Ellum Denim said is “arguably the denim capital of the world.” From their shop in Canada, they design, cut and sew every pair to insure the highest quality. Come check them out and get your own perfect fitting jeans. They are located at 2803 Taylor Street Suite 150 in Dallas. Read on for our Q&A with Jeff Kauffman of Deep Ellum Denim. Q&A:
- You work with three denim designers that are very spaced out geographically. How did you find these brands? Did you travel to all these places and meet these people in person?
- You said to "come by, say hi, have a beer and check out our denim." Do you sell beer in the shop too? If so, what types and for how much?
- Are there any plans to add denim geared towards women to Deep Ellum Denim?
- Why do you think that the "most iconic item of clothing produced in the last 100 years is now the least important item in any retail store"?
- Why is it so important for Deep Ellum Denim to make a love of high-quality denim with a great modern fit popular again?
- People can buy Levis for $65, and you are fans of that brand as well. Why should customers buy your $200 jeans? What is unique about Deep Ellum Denim that makes it stand out from other denim retailers?
All images courtesy of Deep Ellum Denim.