BREDA’s New Watch Collection Combines Simplicity And Attainable Quality

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We always love scoping out brands that offer high quality without emptying your bank account, and now it’s time to introduce our latest wristwear obsession. Say hello to BREDA, a Dallas-based watch design studio that embraces minimal, classic style and impeccable quality that’s never too far out of reach. In a world where many of us just rely on our phones to tell us the time, BREDA stands by the idea that watches are never going out of style–and they’ve just dropped a new collection to prove it!


Phase exhibits the epitome of BREDA’s simply elegant designs. Named after the meticulously embossed quarter phases on the dial, this new lineup of watches features an upgraded Swiss movement, luxurious Italian leather straps, sandblasted stainless steel case, curved-edge glass and engraved crown gauge. Long story short: watches of this quality caliber tend to go for upwards of $500, while BREDA sells the Phase collection for $150 a pop.


Backed by over a year of research and development, the Phase evokes luxury that’s still easily attainable. With black, brown and navy strap options and silver, gold, rose gold and black metal options, there’s a color combo for any taste, outfit or occasion. Despite all the intricate details that go into each piece, Phase still stays true to BREDA’s classic versatility.

BREDA was founded in 2009 by brother and sister duo Amir and Shabeena Meghani with a mission to make watches that inspire creativity, encourage individuality and focus on simplicity in design. We think their mission is crystal clear in the Phase collection!


To check out the collection and the rest of BREDA’s pieces, check them out at their gorgeous studio at 2910 Taylor Street in Deep Ellum or browse online here.

All photos courtesy of BREDA.

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