NYX Brings A Modern Makeup Experience To Its First DFW Shop

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Low-price, high-quality makeup brand NYX Cosmetics began opening their own stand-alone stores around the world this year. Lucky for DFW residents, they’ve put store 26 in Stonebriar Mall in Frisco!


The store put their products in an orderly fashion, with the type of makeup (face, eyes, lips, etc.) as general categories and the product names (Dream Catcher Palette, Control Drop Foundation, etc.) as sub-categories. You’ll never have a hard time finding your favorite NYX products in the new shop.

With the digital age on the rise and making its way into the makeup world, NYX is also offering various interactive options to enhance the shopping experience!


As you’re shopping, you will see small screens in between the products. Let’s say you have never tried a certain shade of the NYX Lip Lingerie, you can go on the screen and view the product on other people right there in the store.

Other features include a trend-based Lip and Shadow Bar, an exclusive in-store Beauty Bar and an interactive makeup station where you can watch custom tutorials (like how to do winged eyeliner).

The goal of the NYX stores is to have the online beauty world to come to life in a brick-and-mortar.

With the entire line of NYX Professional Makeup provided in their own solo establishment, beauty junkies can shop till they drop!


Want more NYX Cosmetics products? Stay tuned for some vivid, festive looks! For now, you can follow NYX Cosmetics on Facebook, Instragram, Twitter and YouTube and visit them at Stonebriar Mall.

Images courtesy of Sydney Cooper.

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