The store put their products in an orderly fashion, with the type of makeup (face, eyes, lips, etc.) as general categories and the product names (Dream Catcher Palette, Control Drop Foundation, etc.) as sub-categories. You’ll never have a hard time finding your favorite NYX products in the new shop.
With the digital age on the rise and making its way into the makeup world, NYX is also offering various interactive options to enhance the shopping experience!
As you’re shopping, you will see small screens in between the products. Let’s say you have never tried a certain shade of the NYX Lip Lingerie, you can go on the screen and view the product on other people right there in the store.
Other features include a trend-based Lip and Shadow Bar, an exclusive in-store Beauty Bar and an interactive makeup station where you can watch custom tutorials (like how to do winged eyeliner).
The goal of the NYX stores is to have the online beauty world to come to life in a brick-and-mortar.
With the entire line of NYX Professional Makeup provided in their own solo establishment, beauty junkies can shop till they drop!
Images courtesy of Sydney Cooper.