Worth The Hype? Kanye Fans Flock To Local “Pablo” Pop-Up Shop

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As I anxiously awaited the (delayed) drop of Frank Ocean’s sophomore album, hip-hop mogul Kanye West blessed us with a “Pablo” pop-up shop. Last Wednesday, Kanye tweeted a map of the 21 locations of where the shops would pop-up around the world, his preferred medium. DFW’s Yeezy fans got lucky when the hip-hopreneur released Frisco’s Stonebriar Centre as one of the “Pablo” locations, inspiring a frenzy of fans to flood into the North Dallas shopping mall. Hours before the store opened, hype beasts and fans everywhere grabbed their lawn chairs and posted up outside the mall. Read on as I drop some knowledge.

Kathy Tran for Dallas Observer

That’s me on the far right! 

By 1 p.m. Friday when I arrived, the mall was a complete madhouse, packed with fans dressed like Kanye from head-to-toe. In fact, the line was so long that the security guard made the rest of us come back the following day to peep the merch. I couldn’t wait to see what all the hype was about! After all, the pop-ups weren’t only in the US (with only 13 nationwide), they were literally popping up in Amsterdam, Berlin, Cape Town, Melbourne, London, Singapore, and Sydney.

People were given a ticket to walk into the temporary Kanye paradise, a collection of “Pablo” clothing that you couldn’t see from outside due to blacked-out windows. Patiently waiting for my number to be called, I watched people sell their tickets in line to anxious fans for $20, tired of waiting since 6 a.m. that morning for a peek at Kanye’s new line. Not only did I not get in on Day 2, but rumors of running low on merchandise were starting – most likely from fans who copped the merch early only to sell it on eBay the following day.

Pause Mag

I finally got in on Sunday afternoon after a relatively short 45-minute wait. All white, the minimalist pop-up was accented with huge Old English lettering, a font that I soon noticed was the theme of this collection, spelling out “DALLAS” on one wall. I felt like a kid in a candy store, looking through the curated collection of “Pablo” items as the store employees blasted “The Life of Pablo.”

Was it worth it? It was a little pricey, in my opinion, $80 for a long sleeved shirt and $45 for a tee, sporting Kanye’s signature font on a regular tee. For $110, you could take home a “Pablo” jacket and brag to all of your friends, but his infamous Yeezys weren’t in sight. Bummer.

The final verdict on my experience at DFW’s only “Pablo” pop-up shop:

I am probably one of the biggest Kanye West fans of all time! In this case, I felt like the asking price was a little too much for the quality of the product. You’re paying for the label and the association that comes with it. If you’re willing to pay full-price for the story that comes along with waiting in line for three days and copping a limited edition tee, then treat yourself.

Just Plain Us

Catch the 22-time Grammy Award winning, visionary multi-disciplinary artist at the American Airlines Center on Sept. 22.

Image 1 courtesy of Kathy Tran for Dallas Observer. Image 2 courtesy of Pause Mag. Meme courtesy of Just Plain Us.

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