Highbrow Service At Its Best, Dallas’ The Lash Loft Adds Brow Extensions To Their Offerings

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The Lash Loft_Brow Application

Prompted by celebrities like model Cara Delevigne, actress Lily Collins, and pop music idol Beyoncé, everyday women are putting down their tweezers to achieve a more youthful look by going bold with their brows. Not to miss the latest trend, Dallas’ boutique lash salon The Lash Loft is the first of its kind in the Big D now offering a luxury brow extension service, following the industry trend of luxury beauty services like weekly blow-outs, lash extensions, and hair extensions.


Personalized for each client by a specialized brow technician, the salon’s Lux Brows by Design Eyebrow Extensions come in a variety of colors and sizes. They are made with the most advanced, high-quality products in the industry, specially engineered to eliminate skin irritation. Depending on the skin type, natural brow fullness and lifestyle of the individual client, extensions last one to two weeks on average and can be applied to the skin directly or attached onto brow hair to achieve a fuller look.

DFW Style Daily sat down with The Lash Loft owner Preston Pannek about their latest offering. Read on for more on DFW’s hottest beauty trend.

DFW Style Daily:  Do you think brow extensions and other beauty modifications are becoming prominent in society?

Preston Pannek: With brow extensions we provide our clientele with the ability to present themselves as they want to be seen by others. Brow extensions make it possible for them to put their most polished and expressive face forward. It saves them the time and hassle of applying brow make-up daily.

DFW Style Daily: How does the brow extension process work? What can a client expect when they walk into The Loft?

Preston Pannek: First, we welcome our clients in The Lash Loft and ask about their needs and their desired look. Once the client is settled in, the technician applies them to one single hair-like extension at a time using a certified adhesive to the brow area forming a more fully defined brow. The brow extension falls out naturally over a period of two weeks. They can be filled in again to maintain a natural polished look.


DFW Style Daily: What are the benefits of the brow extensions versus other options, such as tattooed eyebrows and makeup?

Preston Pannek: The Lash Loft plans to offer combined services for brow and lash extensions in order to provide the ladies of Dallas with an easy and painless way to accentuate their natural beauty.


Blogger Nelli Tokleh and I at their Brow Happy Hour with our new brows

“Best of Big D” award-winning boutique lash salon, The Lash Loft, provides clients with a wide array of beauty services such as lash extensions, lash tinting, lash lifts, facial waxing and threading, and now bold, beautiful brows. We look forward to seeing what Preston and his team of beauty experts come up with next!

Image of Cara courtesy of Pinterest. Image of Preston courtesy of WJN Photo. 

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