Clan of Cro: Breaking The Rules Of Fast Fashion

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Eco-fashion and sustainable fashion lines are popping up everywhere. While some use recycled materials, others aim to end child labor and create fairer trade practices abroad. With the influx of fast fashion brands in the marketplace, these eco-conscious designers are creating clothes in a more thoughtful way, with those who create the textiles and fabrics in mind. Eco-fashion is not a new idea, however, with Vogue covering the trend in 1990 and designers like Stella McCartney taking off in the 2000s.

Is fast fashion on the verge of a break-down? We’re here to tell you about our newest eco-fashion obsession, a brand just surfacing with a unique twist on women’s ready-to-wear.


At first glance, we fell hard for Dallas-based sustainable womenswear label Clan of Cro‘s minimalistic designs, not to mention beautifully unique imagery. Brought to life by transitional pieces that can live in a closet from season to season, each collection created by Dallas native Kendall Eckerd is run as a limited edition to preserve its unique quality. Made entirely from natural, vintage or deadstock textiles, Clan of Cro was created with a particular type of woman in mind – one who appreciates quality, innovation, and expression.

“Clan of Cro desires to connect women to a slower form of fashion,” reads their brand statement. “Focused on the idea of collecting, each piece is made to be given a longer life cycle.”


A Dallas native, Eckerd started her fashion career in Los Angeles, receiving her degree in Fashion Design from LA’s Fashion Institute of Design and Merchandising, then moved on to working as an assistant for an emerging fashion label and dabbling in freelance styling. In 2014 when she returned to DFW, the designer set up shop in her home studio near White Rock Lake and set out to create a collection of clothes that soon became Clan of Cro. “The Lady Collection” explores the contrast between what it means to be “ladylike” and resisting those traditional ideals, while “The 1.0 Collection” offers affordable wardrobe staples meant to transition easily between seasons.


When she’s not busy designing, Eckerd is planning for her next event – a pop-up shop featuring items from past collections, one-of-a-kind clothing pieces, handmade jewelry, accessories and more, at Dallas’ Weld Studios on March 19 at 5 p.m. The designer will also show her designs on the Austin Fashion Week runway this April.

“At Weld, I will also have an interactive aspect where I’m using vintage textile swatches to allow the customer to be a part of the process,” exclaimed Eckerd. “They’ll be able to customize their own one-of-a-kind pieces.”


Images courtesy of Samantha Collie.

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