Exploring Turtle Creek Village: SOHIP Shoppers Take Note of a Dallas Retail Refresh

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A buzz-worthy retail refresh is underway in one of the Big D’s hottest neighborhoods. Read on for insights on Turtle Creek Village, plus learn which favorite local designer will soon set up shop:

Does the term SOHIP ring a bell? If you’ve hunted for a home or office space in Dallas in the past year, our city’s most popular “new” neighborhood has undoubtedly made an impression. If you’re not yet familiar, then envision a trapezoidal footprint just south of Highland Park, opening northwest to the Dallas North Tollway from the intersection of Lemmon and Oak Lawn Avenues. This is SOHIP, short for south of Highland Park, and despite the silly nickname, it’s an area is filled with cool folks and hot real estate.

SoHiP Graphic

Drawing our shopping and lifestyle focus, a notable retail refresh is ongoing right in SOHIP’s backyard. In recent years, the once-bustling Turtle Creek Village had fallen silent. Its restaurants and businesses were shuttering or sputtering, and it just looked plain tired. Situated at the corner of Oak Lawn Avenue and Blackburn Street, however, it was perfectly positioned to capture the attention of the coveted new SOHIP audience. Fast forward to last year, and with Lincoln Property Company at the helm, the Village’s 325,000 square feet of retail, dining and office space were treated to a multi-million dollar facelift.

With a few noteworthy new tenants already in place at Turtle Creek Village, even more are on the way in months to come. Today, we’re taking a look at the mix, with an eye on what may become a mid-point filter for shoppers from the SOHIP, Oak Lawn and Turtle Creek neighborhoods – shoppers who may have previously spent their money in Uptown’s West Village.

Turtle Creek Village Lincoln Property Company Rendering

Lincoln Property Company estimates the daytime population of the area surrounding Turtle Creek Village at 412,000, with the neighborhood’s annual household income estimated in excess of $130,000. Shopping and dining options currently open in Turtle Creek Village, as such, appeal to a higher-end shopper.

At roughly one-third occupancy as of this report, the only holdover from pre-facelift days is World Market. The neighborhood mainstay retains its position on the northern side of Turtle Creek Village fronting Irving Avenue, after undergoing its own refresh.

Mill No 3 Composite

Next door to World Market are the new Artists + Architects Salon and Mill No. 3 boutique. The latter represents a fresh concept in women’s clothing, stocking an edited mix of versatile wardrobe basics. Nods to key trends that appeal to sophisticated shoppers, including vegan leather and repurposed vintage jewelry, round out the appeal. In all, Mill No. 3 represents a welcome antidote to the fast fashion frenzy.

Located within the floating center section of the shopping center, Athleta is another retail offering geared toward women. Capitalizing on the ongoing performance wear boom, this member of the Gap family stocks trendy clothing and gear for fitness enthusiasts. A nice synergy will likely be enjoyed with the ZYN22 Indoor Cycling Studio, soon to open behind Athleta.

Rounding out retail options, we are thrilled to note that Tinsley Radix is soon coming to Turtle Creek Village. The Dallas-based women’s wear brand by Caitlyn Mullanix and Chelsea Brogdon bowed in September of 2013. Focusing on dresses and sportswear separates that transcend trends, Tinsley Radix will relocate from the Dallas Design District in a matter of weeks.

Zoes Paul Martins Composite

We’ll wrap with a rundown of dining options at Turtle Creek Village. They lean toward lunch and happy hour, given the aforementioned robust daytime population of the neighborhood. First, East Hampton Sandwich Co. recently replaced longtime standby Good Eats at the corner of Oak Lawn and Irving Avenues. On the opposite side of the center, Paul Martin’s American Grill is already enjoying a large local fan base.

Newcomer Zoe’s Kitchen is the latest opening among multiple Metroplex outlets for the Plano-based chain. Alongside Zoe’s, the single disappointment in the Turtle Creek Village food selection so far is Fresh Market. The mid-size grocery, wine and gourmet store offers little to rival nearby Eatzi’s and Whole Foods.

In conclusion, we predict that 2016 will be a banner year for Turtle Creek Village. Though it will likely steer a fair number of shoppers away from Uptown’s ever-expanding West Village, all is fair in love and retail, after all. We recommend a visit to shop, to eat or simply to witness an impressive turnaround.

SoHiP graphic ©2015 Nextdoor, Inc. Turtle Creek Village rendering via www.lpcretail.com.

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