Happy 5th Birthday To Charming Texas Children’s Brand Little Goodall

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There’s a lot to love about Little Goodall. Turning five this fall, the McKinney-based children’s wear brand is the creative brainchild of mompreneur Molly Goodall. And speaking of coining terms, we might dub her darling designs cutephisticated, kidmopolitan, or even fashionadorable.



Parlaying a BFA from the prestigious Parsons The New School For Design into a problem-solving project, Molly Goodall launched Little Goodall in 2010 with her original Ferocious Felt Lion Coat. The whimsical warmer encouraged her young son, previously averse to layering, to bundle up in cold weather. It also sparked demand among friends and admirers.

Fast forward five years and this “little” local line has expanded to include all manner of precious apparel for boys and girls. Each coat, hat, dress, and tee is handmade with impeccable attention to detail. Unique touches – a hand-tied collar here, floppy bunny ears there – are made all the more special with super soft fabrics and notions, often organic or recycled.

More impressive still is Goodall’s taste level. Clothes for kids so often tend toward the cartoonish and candy-coated, but one peek at Little Goodall’s look books may leave you wishing you were as cool as these pint-sized fashion plates. Seriously, has felt ever looked so luxe? Press coverage from the Wall Street Journal, People Magazine, Southern Living, the New York Times, and more, prove the point, as does Goodall’s book, Wild Things to Sew and Wear.



And so, with this tiger by the tail (so to speak), we polled Molly Goodall on the most in-demand styles for trendsetting kids this season. “The woodland trend is stronger than ever, and fawns are especially of the moment this fall,” she reports. “Our Fawn Coat is lined with a super soft faux fur, which makes it as cozy as it is adorable, and our colorful Butterfly Capelet also fits right in with the forest theme.” In case you were wondering, the mom asserts that her styles still “take the fight out of having to put on a coat!”


Next up, with a certain costume-centric holiday right around the corner, how about popular theme looks for the little ones? “Our Luxe Lion Coats and Owl Coats are extremely popular in this category, because the hoods are removable for occasions slightly less wild,” notes the designer. We also hear that pairing one of Little Goodall’s Red Riding Hood Coats with a Wild Grey Wolf Coat is a popular Halloween strategy for siblings and pals. No doubt, any of these adorable looks would amplify trick-or-treat loot-gathering ability.



Our warmest wishes to Little Goodall on this five-year milestone. Here’s to many more cutephisticated years. And, in closing, should you be feeling a twinge of junior jealousy, we’re pleased to include this link to the Mrs. Goodall range. You can thank us later.

All images courtesy of Little Goodall. Red Riding Hood image features Hazel Village’s Little Owl organic cotton stuffed toy. Shop online at hazelvillage.com


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