Perfect Poise: Julie Schults Balances Modeling, Motherhood & More


“If I let the word no bother me, I wouldn’t be working now.” – Julie Schults


  Welcome to Face Time. DFW Style Daily’s exclusive series goes beyond the runways to get to know top models on a personal level. Our interviews with Myles Crosby, Donny BoazCarlotta Lennox, Daniel CrouchSirisha ReddyAtti WorkuTracy Ripsin, Roxanna Redfoot, and many more, have captured the attention of thousands. They’ve also proved, beyond a doubt, that Texas-based models are among the most fascinating and accomplished in the country. This series has also taught us a thing or two about model behavior. Through the years, we’ve learned that the key to success in this industry has arguably more to do with poise than pose. To wit, today we’re getting real with Julie Schults, whose continuing career includes an extensive top-tier client roster across multiple platforms. Her secret to ongoing success? Read on for the scoop.  

Name: Julie Schults Hometown: Owasso, Oklahoma Agency: The Campbell Agency Notable Clients: Mary Kay, Dillard’s, JCPenney, Choctaw Casino, FedEx, Frito Lay, The Shops at Park Lane, Pier 1 Imports, Sally Beauty Supply, 7-Eleven, Kohl’s   DFW Style Daily: At what age did you begin modeling? How were you introduced to the field? Julie Schults: “I did some modeling in Tulsa while I was in high school and college, but I didn’t really pursue it until after I graduated college and moved to Dallas. I had been working in a tough outside sales position, and I realized that I didn’t want to continue in that direction. At that point, I was encouraged by family and friends to check into modeling in Dallas. I went to an open call, started working, and here I am 16 years later!”   Over the years, your focus as a model has been varied, with bookings across several areas of the industry – commercial, editorial, industrial, film, and television. Do you have a favorite? “My favorite is any kind of print. I find it interesting how much time and detail goes into each project. My job is to highlight the products or clothing, and to portray a certain feeling. You can feel like a big goof ball at times, but usually if you feel weird, you’re doing it right! As far as television and commercials, I never really thought I would get into it, but once you get a job, it’s very addicting.”  

  You’ve been privileged to have a long career, which is still flourishing. What is the key to longevity in this industry? “The key is always being professional and respectful so that clients will want to have you back. And don’t get discouraged.  As one of the shorter models – I’m 5’ 7” - there will always be someone taller or thinner.  If I let the word ‘no’ bother me too much, I wouldn’t be working now.”   What is the craziest, funniest, or silliest thing you have ever done on an assignment? “My husband and I played the ‘Loving Couple’ in a film called Serving Sara, which was filmed here in Dallas. We had to do a long kissing scene together, while Matthew Perry and Elizabeth Hurley talked about us. It was fun, yet awkward. Our kids are completely grossed out hearing about it now!”  

  Speaking of kids, you and your husband have twin tween girls! What do you love most about being a mother? “Sometimes, I still can’t believe I’m a mom - of twins! You can read all the books and take all the classes, but nothing quite prepares you for what lies ahead. All of a sudden, you have these amazing two little lives that are completely dependent upon you. You realize how strong you are, and how responsible. Watching them grow into their own little personalities has been amazing. They are so similar, and yet so different. They are precious little girls that make me proud every day.”   What lessons do you hope to pass on to your daughters? What have you learned from them? “One lesson I want to share is that life is full of peaks and valleys. In times when you’re in the valley, and it seems like it will never end, just remember that it always gets better.  From my girls, I’ve learned to be flexible! Sometimes, with so much going on, you just have to roll with it.”  

  Any tips for balancing work and home life, in a very busy world? “I’m fortunate to have a helpful, involved husband who works from home. So, I have the freedom to go to auditions and bookings for work.”   Do you have any hidden talents? Surprise us! “I love to make jewelry! I work with a lot of natural gemstones, and I want to incorporate leathers next. One of my favorite pieces to make is a Tree of Life necklace. I love what it stands for - stay grounded, but reach for the sky!”   Finally, how would spend a rare work-free day in Dallas? “I can’t wait for cooler patio weather. I’d love to get brunch and mimosas, while listening to live music somewhere like The Rustic. Then, maybe I’d head down to Klyde Warren Park, the Dallas Farmers Market, or Trinity Groves. There is so much to do in this amazing city!”   All images courtesy of Julie Schults.    

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