Ladies, we know we needn’t remind anyone of the hassle that is bra shopping: the pinching, the pushing, the strap struggles, and the underwire overkill. It can be brutal, especially if you’re, shall we say, well endowed. However, if your cups do indeed runneth over, one Dallas entrepreneur may just become your new breast friend.  

  “There are so many lingerie retailers that serve the more common bra sizes,” observes Zsofia Mezey (pictured above). “So I created Zsofia’s to cater to the larger breasted woman, not only providing pieces that fit perfectly, but that also look glamorous and sexy.”  

  Mezey envisions her eponymous store, brand new at 1130 Dragon Street in the Dallas Design District, as a luxurious boutique lingerie destination. Beyond the aforementioned common sizes, she specializes in sizes 30C to 38G, across a range of fine brands including Simone Perele, Fleur of England, and Heidi Klum. All are showcased within a soft, feminine setting. What’s more, as a designer herself, Mezey keeps a close eye on fit and quality. Professional fittings and consultations are available, as are “Ladies Only” dressing rooms. Imagine trying on perfectly comfortable intimates in a perfectly comfortable and intimate environment. …Ahhh.  

  Last but not least, though a special focus is placed on those lucky enough to be blessed in the bust, Zsofia’s doesn’t leave out ladies who lean more toward Skipper than Barbie. Indeed, women of “all shapes and sizes” are welcomed with open arms. Mezey concludes, “We are passionate about providing women with an exact fit, knowing that beauty starts from the inside out.” All images courtesy of Volk PR, credit Katie Thebeau. For more information visit zsofias.com.