Benefit Cosmetics, Swoozie’s Wedding Shop & More Are New In Dallas at the Plaza at Preston Center

  The past year has brought a debut boom to the Plaza at Preston Center. Openings last fall included Anteks Curated, Double R, and Riffraff, and Kendra Scott bowed this March. Add in the following notable newbies, and Dallas’ popular, centrally located shopping complex is currently 100% leased.  

  Read on for the scoop on a notable new option for nuptial needs (say that three times fast), plus a skincare spa and darn fine excuse for a cosmetics and cupcakes date!  

  Benefit Cosmetics Benefit’s newest standalone store is hot for summer, following a spring debut. The popular beauty line is known for clever branding, brow expertise, and cult favorite products (hello, High Beam). This Plaza at Preston Center location will offer makeup galore, as well as brow shaping and waxing, lash and brow tinting, and airbrush tanning services. Look for Benefit’s new door next to Sprinkles. Say, how ‘bout a cosmetics and cupcakes date? Book appointments via phone at 214-764-8380.  

  Hanna Isul Beat the clock is the name of the game at this new facial spa and medical skincare specialist, open just six months. With a focus on anti-aging and “revealing your unique true beauty,” founder Myong Chong first launched Hanna Isul Skin Therapy in Fort Worth in 1982. Her fresh Preston Center location, facing Pickwick Lane next to the Montana Salon, offers exclusive treatments and branded skin care products. Visit or call 214-361-6500 for more information.  

  The Wedding Shop at Swoozie’s Saving true love for our finale, a perennial Plaza favorite for personalized gifts, Swoozie’s has just launched The Wedding Shop. Focusing on “big ideas to make your special day more memorable,” the service offers individual wedding planners to guide brides through the some of the most perplexing parts of the planning process. Think décor, stationary, and more, to suit a range of tastes and themes, right at your Meet Me at the Altar-polished fingertips. Visit for a peek.   Images via individual brands.  

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