Earlier this summer, we shared the news of Planet Blue’s pending Dallas debut. The latest in a long line of launches for the 20-year-old California-based retailer, its new outpost at 3010 North Henderson Avenue represents the first in Texas, and one of six additional stateside openings planned in the next few months.
As the “beachy boho” brand’s big bang expands, we were granted a preview of Planet Blue Dallas’ hot and cool new location. As of today, the store is officially open to the public. Read on as you prepare for your own shopping expedition:
Temporary signage will soon be replaced with a permanent façade. For now, simply train your eye on the green awnings facing North Henderson Avenue, in the small strip that formerly housed Trunk Club.
Guided by Store Manager Derek Carroll, our preview of Planet Blue started with a look at the latest from Solace, Nightcap, and Planet Blue’s irresistible house line, Blue Life. Heavy on neutral tones, tie-dye, florals, and lace, the easy, breezy dresses and separates live on curvaceous racks lining exposed brick walls.
Next up, we could hardly tear ourselves away from clever, collectible tees and shorts, perfect for upcoming sunny weekends. Carroll noted, in particular, that distressed cut-offs by One Teaspoon are practically flying off the shelves in other Planet Blue locations. For our part, we didn’t make it out of the place without a new tee (or two) for ourselves.
And speaking of preview shopping, we spotted Courtney Kerr snapping up a few Planet Blue goodies herself. The fashion blogger and KVIL 103.7 hostess selected tunic tops by Jet Set Diaries and Blue Life, noting enthusiastically, “It’s so exciting when your favorite online retailer comes to life!”
Our visit concluded with an accessory tour from Planet Blue jewelry buyer Elle Cimmarusti. The expert pointed us toward layering necklaces by Love Heals, bracelets and crosses by Natalie B, and ear cuffs by Jacquie Aiche as her current favorites.
We at DFW Style Daily predict a warm welcome from locals for this new arrival, and the feeling is mutual. In the words of Vice President of Retail David Lindell, “Planet Blue loves Dallas! We see the Dallas customer in our store daily, and also feel their strong support in our online business, so we can’t wait to return the love by bringing the good vibes to Knox-Henderson.”
Planet Blue opens today, July 2, at 3010 North Henderson Avenue, Dallas. Visit shopplanetblue.com for more information. Store images, credit DFW Style Daily.