Nowadays, if luxury’s your name, then subtlety’s your game. For some high-end fashion labels, monogrammed logos and over-sized symbols were once king – but now amidst drastic dips in sales, what was once definitively cool is now all fad, as the luxury consumer shifts back to more subtle representations of affluence. Among the effected, luxury labels Louis Vuitton, Gucci, Prada, and Michael Kors, are all rumored to have trekked back to the drawing board to coordinate a game plan for rebound as their product sales experience decline. reports, the lifestyle label experienced quite the dip, as sales dropped 6.7% recently in North America, causing much alarm amongst investors. Again, the lack of exclusivity was to blame. Robin Lewis theorizes it best categorizing Michael Kors as the “trendy fashion brand” positioned for the “kiss of death.” “The seductive thing about the Kors-type of ‘hot’ trajectory is in the initial delight of consumers,” Lewis says. “[Then] all of a sudden, in a nano-split second, the largely young and trend-fickle consumer base wakes up and realizes the brand is slapped on everything and is being worn by everybody, everywhere. And, crash! Wonderful becomes awful. The brand stands for nothing for anybody – everywhere.” Sources recite that a fast expansion into a lifestyle brand, along with product offerings at the discount outlet, department store, and high end levels, led to more damage than good for the Michael Kors label – luring every type of customer into the brand, rather than creating an exclusive attraction.