Traffic L.A. at the Joule Hotel in Downtown Dallas Debuts Dsquared2 Designer Pop-Up

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When you’ve been on the scene, vis-à-vis Dallas fashion, for as long as we have, you witness the influx and egress of many a fad. As such, we’ll admit to a tinge of skepticism years ago surrounding Traffic Los Angeles’ first bow in town.



Part of the Joule Hotel’s splashy – and protracted – revitalization project, launched in 2012, Traffic Los Angeles finally checked in on March 7, 2013. At that point, our delicate timetables were a tad fatigued by so much waiting and updating, and so little actual shopping.

Fast forward a few months, and then years, and Traffic was joined by Ten Over Six, Ten Over Six Presents, Taschen Books, Weekend Coffee, CBD Provisions, and Midnight Rambler. Today, we can say that, while the wind-up may have been long for the historic downtown landmark’s high expectation expansion, it was well worth the wait.



Between the pedestrian-friendly sidewalks, eye-catching art, and sensational shopping, we find ourselves venturing down to Main Street quite often these days. At the epicenter of the stylish boom, we have often considered reserving a permanent room at the Joule, kind of a Penthouse pied-à-terre.

With designer finds at the top of our hit list, we can hardly resist the West Coast chic mix of Ten Over Six. Across the lobby, Traffic Los Angeles never fails to tempt with its self-proclaimed “cast of obscure and provocative designers.” What’s more, that cast adds a guest star this week with the debut of a Dsquared2 pop-up boutique.



Traffic Los Angeles owner Michael Moldovan promises “the perfect marriage of fashion and art” from the new rotating retailer (formerly popped-up as Comme des Garçons Play). Open as of today, the space will showcase the wild and wonderful work of London-based design team Dean and Dan Caten. The Dsquared2 duo is beloved by celebs – think Madonna, Britney, and Rihanna – and their current co-ed collection leans heavily on leather, layers, prints, and fringe. In other words, we want one of everything.



The Dsquared2 pop-up boutique at Traffic Los Angeles opens June 15 at the Joule Hotel (1604 Main Street, Dallas). Here’s to the stylish, if a bit patience-trying, Main Street-Downtown revival. See you at The Joule.


Images via and Jackson Public Relations.



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