Here a collab. There a collab. Everywhere a collab! With so many celebrity and designer brand collaborations lately, we can hardly keep up. What was once valued as limited and unexpected partnerships, are now over-saturated as brands continue to vie for influence with large-scale designers and celebrities at the helm. While the thrill for high-profiled collabs continue to wane, there are three recent partnerships that have graced our radar that may be worth the watch. Read on for the short and sweet scoop.
I Am Cait: Caitlyn Jenner for MAC (maybe)
She may not have broken the internet, but for the past couple of days she’s been the number one talk of the town. From gracing the cover of Vanity Fair to latter endorsements by Vogue, Caitlyn Jenner is now in high demand. As if to strike while the iron is hot, several top-tiered beauty brands are chomping at the bit to partner with the star, with mega beauty chain MAC as the front runner. While recent reports confirm that the partnership is nowhere near solidified, our interest is piqued to see whether Caitlyn will join the ranks of other LGBT-friendly MAC representatives (RuPaul, Ricky Martin, Elton John, etc.) as the new spokeswoman for MAC.
Empowering the Creative: Eddie Borgo for Target Coming July 12
Not more than a week after his recent visit to Dallas, a surprise announcement revealed that award-winning accessories designer Eddie Borgo, plans to mash with Target for a first-of-its-kind fashion collab. Purely customizable and completely unique to every customer, the Eddie Borgo for Target collaboration is one that infuses the designer’s signature geometric aesthetic, all the while showcasing the customer’s creative style. Purchasers will simply choose any jewelry or accessory item under the collection including handbags, necklaces, and earrings, and then style it uniquely with their choice of studs, charms, and totems.
“When designing this collection, I was inspired by the idea of modernizing the 1960’s and 1970’s craft culture and empowering people to be creative,” says Borgo. “It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own.”
It’s a Plaid, Plaid World: Adam Lippes for Target Coming August 2015
Target headlines collab-palooza after recently tapping the shoulder of American fashion designer Adam Lippes for its upcoming “go mad for plaid” fall collaboration. It will be all plaid everything, as area Target locations experience complete head to toe transformations with home goods and furnishings, apparel, and even Coke bottles adorning buffalo plaid to coincide with the theme. Could this be a bit much, even for Target? Executive vice president, chief merchandising and supply chain officer Kathee Tesija thinks not.
“What I love about this concept is that guests will find the expected, like fashion and home items, done in a way that we think will wow them, alongside the unexpected, like paper towels, Coke bottles and a Fitbit, that will surprise them in a way that only Target can,” Tesija says. “I always have a hard time picking a favorite product. Let’s just say that I’ve got my eye on a few absolute must-haves and there will be no shortage of plaid in my home and closet this fall!”
Eddie Borgo and Adam Lippes images provided by Target.