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The petal pink door on Uptown’s Mahon Street heralds an ambitious kind of charm and one of captivating mystery. But the alluring mother-daughter team behind Uptown’s newest boutique, effortlessly effuses the shop’s endearing name – The Loveliest.
Hailing from Abilene, Joni Wood and her daughters, Kelsey and Britni Wood, were a triple threat long before turning their passion for hospitality into a family business. Joni, a former children’s clothing designer, gained brick-and-mortar experience as the founder of Mommy May I, while Kelsey and Britni pursued high-profile careers as creative leaders.
After successfully coordinating events across the country for two presidential campaigns, Kelsey (far right) went on to join the Make-A-Wish Foundation, where she remains active as a “Wish Granter.” Britni (far left), also ambitiously driven, served as the style editor for Martha Stewart Weddings and became a co-founder of Anthropologie’s BHLDN as a sought-after stylist in Los Angeles.
Now, their diverse talents have merged into a uniquely personalized approach to bespoke embroidery, customized gifting, and modern-day heirlooms. Within the confines of The Loveliest, antique textiles, fair trade goods, artisan-made décor, and an endless array of new and vintage monograms blend seamlessly with known brands such as Sferra, plus more. Just fresh off of their May 14 grand opening, the trio pays tribute to Dallas tastemakers by revealing their most beloved in local resources. Read on as we dish exclusively where The Loveliest will roam this season.
Foodie Favorite: Don’t let the prim appearance fool you. Kelsey swears by a Deep Ellum hotspot for her foodie addiction. “Luscher’s Red Hots is definitely Deep Ellum’s new, best kept secret. The Post Oak is the most delicious hot dog in Dallas!” As for Britni, authentic French dining is more her style. “Le Bilboquet became a favorite haunt of mine when I lived in New York; their Cajun chicken is not to be missed.”
Go-To Boutique: While Joni prefers the opulent appeal of Forty-Five Ten for “unexpected gifts and off-the-runway clothes,” Kelsey quenches her thirst for incredible bargains at Hemline. “The Lovers Lane boutique satisfies my inner bargain shopper,” she says. “It’s super cute, affordable clothes, and it’s almost always a hit — and rarely a miss for me.”
Artistic Addiction: For miniature doses of design inspiration, and admiration of intricate floral aesthetics, Britni heads to Grange Hall — a noted DFW Style Daily Secret Local List favorite. Joni however, adores a location a little more close to home. “Blue Print is such a complete source for the home,” she claims. “I’m delighted to count them amongst our new ‘neighbors!'”
Best Buys: Unanimously and without question, the trio selects On Consignment (2717 Fairmount St.) as the best in local buys. “We all agree that the Fairmount boutique is the absolute best stop in the city to find great deals on décor.”
I Heart Dallas: The gardens will have it as far as this family is concerned. When it comes to all things Dallas, the sisterly duo prefer the wonderful outdoors. “Well, ‘I heart Dallas’ a whole lot,” beams Kelsey. “Much of that credit goes to the Thursday night concerts at The Arboretum. Get. Tickets. Now.” As for Britni, serenity is key through frequent visits to The Nasher. “The quiet gardens and spectacular collections are truly one-of-a-kind.”
Images via individual retailers and restaurants.