Fashion for Your Face: H&M to Launch Mega Beauty Line This Fall

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Expansion has always been the name of the game for global retailer H&M, as it recently announced on May 12 all of the nitty-gritty details surrounding its new 700-product offering under the umbrella of H&M Beauty. Set to officially launch in 900 stores worldwide and online by this fall, this newest release of juicy info has legitimately procured the keys to our heart. While 700 products may seem a bit overwhelming, for beauty-obsessed fanatics (ourselves included), our pocketbooks will be primed, lips in perfect pout, and cheeks all aglow for this highly anticipated release.



“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative, and to have fun with colors,” says Sara Wallander, concept designer for H&M Beauty. Citing to the point that “make-up is more important than ever for personal style,” the multi-faceted retailer pairs make-up and fashion synonymously – introducing plans to unveil beauty products reflective of trends, ideas, and seasonal looks.



A full range of quality and affordable hair care, body care, and beauty tools are also included in the launch, along with two subsidiary collections comprised of a premium beauty line and a conscious range of Ecocert-approved sustainable products.

With the release of this latest H&M info, our calendars are now marked for the fall launch and as always, we will keep our ears low to the ground for the official release date. For now, scour your current beauty collection, go out with the old, make way for the new, because this just may be the one beauty line worth prepping for.


All images used courtesy of H&M.



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