When opportunity came a-knockin’, sisters Shannon VanBeber and Melani McDougal of Dallas lifestyle store BelAir came running. Originally occupying a limited bungalow space, the sisters quickly moved shop once the prior Wild Bird Unlimited 2,300 square foot house on West Lovers Lane became available. Contemporary, sleek, and ultra-modern — VanBeber and McDougal put their interior decorating skills to use, creating the perfect aesthetic for the new BelAir space, and channeling well beyond the norm of friendly neighboring businesses. Face it, BelAir just feels like home.
Upon entry, soft tunes fill the air like those of Dallas-based musician, Leon Bridges. A fresh, clean aroma proves inviting — crafting a pleasant and unfettered shopping experience for all who enters. Once inside, the itch for exploration swells. From home furnishings to accessories to apparel, this family-owned lifestyle destination is a prime location for Dallas’ top interior decorators, and a gem for those in search of unique gift items. With most items falling within the $150 – $350 price range, BelAir locally seals its already attractive appeal. Discussing their affinity with under-the-radar brands, Shannon reveals that the formula for BelAir’s success is simple: “We ask ourselves ‘is it special?’ Most of our items I love because [they] have a purpose…[they] just speak to you.”
Summoned by rare selections, most customers are wooed by the exclusive art and jewelry collections, which Shannon advises are the top sellers. Venturing to the back of the store, apparel lies in wait. With an even ratio of European to American brands, the sisters once again stamp exclusivity by offering clothing reflective of comfort and casual sophistication – an apparent theme sprinkled dotingly throughout the BelAir space. From labels widely known in The Hamptons to others offered at Fred Segal, BelAir can all but humbly toot its own horn.
“Some things should be fun and not so serious,” BelAir Co-Owner Shannon VanBeber states. With an extensive background in interior design, Shannon has channeled this theory into the overall concept of her business and for those seeking advice on design. “I don’t like rules when it comes to design. If you love it, do it. Mix it up. Be expressive but keep it beautiful,” VanBeber concludes. And while these words mark design made simple, this motto is what will sustain the BelAir presence in the Dallas community for many more years to come.
To take a look at BelAir’s exciting new space, join Shannon and Melani for a grand re-opening celebration today from 4:00 p.m. to 7:00 p.m at 4715 W. Lovers Lane. More details on this event can be found on our Events Calendar.
Images used courtesy of BelAir.