Need a little Chanel in your life? Perhaps a session of Givenchy therapy, or a Christian Louboutin kick? With Paris Fashion Week in full swing, we’re craving all of the above and even more. C’est bien! If this sounds ultra-tempting, then here’s the cure: The “Dress Like An Editor” WTF + BLK Friday Pop Up, scheduled from March 6-8 at Smyth. Brought to you by the dynamic duo of style savant-cum-BLK Friday founder Christie Sheffield and #WTFPopUp’s Carlos Alonso Parada – these stylishly cool connoisseurs have curated the ultimate shopping experience, where you can snag your favorite looks and designer labels at nearly 65 to 85 percent off retail prices. Where do we sign up?
Expect to find new items (tags still attached!) from all over the world, plus designer resale and vintage gems, all in a veritable alphabet of bold names from Alexander McQueen to Zadig & Voltaire — plus everything in between. With other must-haves including unique, wearable jewelry and fun party frocks, there’s truly something to satisfy every closet.
We recently chatted with BLK Friday founder Christie Sheffield about how to throw the ultimate pop-up, plus what it really means to dress like an editor. But really Christie… you had us at Chanel. Read on to get the insider scoop.
DFW Style Daily: Tell us about your background and what led to your BLK Friday pop-up shops.
Christie Sheffield: “I was a Vice President with Vaunte.com, a leading online consignment website. It was the first site to answer the question of how to make consignment shopping cool and designer pieces relevant—a ‘buy now, wear now’ concept. I learned the ‘secret sauce,’ and now I primarily work with numerous fashion and style sites while occasionally hosting offline pop-up shops to mix it up!”
How do you select the looks for each pop-up, and what are your sources?
“I work with the best designers, but I always keep the shoppers at [the] top of [my] mind. Different regions across the nation gravitate to particular designers and looks. For example, in Miami, it’s all about sexy cuts from designers such as Cushnie et Ochs. In Los Angeles, a great bag and accessories are all the rage with that Cali-cool, relaxed vibe. In New York City, it’s about the coat and accessories. In Dallas, the girls love to dress ladylike while making it their own.”
Do you host events in other markets?
“Yes; several are planned for Miami, Los Angeles, and New York City. The key to live, pop-up events is to keep them exciting and relevant for each market because a deal can be found online any day of the week. Also, there’s something about instant gratification that online can’t touch.”
So we all want to “Dress Like an Editor” and look as if we stepped off the pages of the Editrix’s glossy Instagram feed. What are some of your tips for applying that same discerningly chic, editorial eye to an everyday ensemble?
“Be willing to take a risk! Of course, street style is always about making it your own. If you’re not much of a risk taker, try incorporating one key piece that really pops.”
What are some of your favorite style tricks?
“For spring, bright colors are a must. A designer once told me to stick to a three-color palette, and those colors should be opposite from each other on the color wheel. That’s a rule I live by! Believe it or not, there is a method to the madness!”
What’s the one must-have item that you’re adding to your closet from this pop-up?
Where can we get a sneak peek of the designer goodies that will be up for grabs at the pop-up?
“Follow me and Carlos on Instagram, @christie.sheffield and @wtfpopup, for a preview of what you’ll find this weekend!”
What’s on the calendar for the rest of spring? Anything we should save-the-date for?
“The next Dallas pop-up will be late May leading into summer—stay tuned!”
The “Dress Like an Editor” WTF + BLK Friday Pop-Up is open March 6-8, 10 a.m. -6 p.m. each day, at Smyth (4513 Travis St., Dallas, 75205—next to Sur La Table). Admission is free. Word to the wise: You may want to follow our lead and fit this one in on Friday for the best sartorial selection.