Cykochik Spreads Love with Which Wich PB&J Handbag Collaboration

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It’s peanut butter jelly time! Dallas-based vegan brand Cykochik (pronounced psycho-chick) recently teamed up with Which Wich restaurants to release an exclusive PB&J handbag collection for Which Wich’s Project PB&J. Known for its compassionate and cruelty-free products, the award-winning label touts recognition by PETA and international notoriety for its stylish and vibrant handbag collections. A noted favorite for DFW Style Daily, Cykochik has captured our attention and hearts yet again with its newest collab — one that’s all for a remarkable cause and of course, for spreading the love.



Which Wich founders Jeff and Courtney Sinelli launched Project PB&J to simply make the world a better place, one PB&J sandwich at a time. Reminiscent of the comfort and love that PB&J’s brought to their home, the two founders established the project to spread this same love and comfort to not only the local community, but across the globe. With such a sincere initiative in mind, Which Wich looped in Cykochik for the launch of an exclusive PB&J handbag collection to complement the project.



“Jeff and Courtney are inspiring for starting Project PB&J,” Cykochik Founder Nikki Duong Koenig (pictured above) says. “I’m excited to share their vision to make this world a better place.” The Project PB&J/Cykochik handbag collection stays true to the label’s signature appeal — embodying a fun and bold aesthetic while purely constructed with animal and eco-friendly materials. The collection includes everything from small wristlets to a large tote, with prices ranging from $75 to $300, and 10% of net proceeds being donated to Project PB&J. While the purchase of a handbag is not the only way to support the project, it is definitely encouraged, especially for those looking to add another cute handbag or wristlet to their wardrobes.

Shop the Project PB&J/Cykochik collection online through the end of 2015, or support the cause at Which Wich stores by purchasing a wich from the PB&J display. With every purchase from the display, one PB&J is given in the local community especially in times of greater need, such as a natural disaster. Any way you slice it, the Project PB&J/Cykochik collaboration is one that not only looks, but tastes just as good!


Images via Cykochik.



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