From the days of checking a “yes” or “no” box to nervously asking to "go steady", the process of approaching a person of interest has evolved drastically with no clear cut way to winning results. In a world primarily focused on fast-paced options and instant gratification, common notions of courtship are out and accelerated dating games are now in. While the universal question still lingers as to what really constitutes the proper rules of dating, murky advice from popular television programs like Sex and the City or Bravo TV’s Millionaire Matchmaker, has rendered the once fun and light-hearted world of “going out” into an all out awkward and often times panic stricken disaster. Sprinkle in an extra added touch by the fast food of dating services, Match.com and E-Harmony, and the world is full of perplexing theories and mixed philosophies on how to date appropriately in a casual context. Courtem—a fully-patented dating app founded on traditional principles of courting. Technologically driven, users can create the perfect date all at the touch of their fingertips. Founded by the familial powerhouse of Peter, Alex, Adie, and Andrew von Gontard, their ancestral linkage to the Busch family (yes, Anheuser-Busch) means that this forward-thinking group of individuals are no strangers to hard work, entrepreneurialism, and the keys to running a sustainable business. Inspired by other dating apps’ overuse of generic Q&A’s, lengthy match-making techniques, and an all too often “hot or not” approach based on looks alone, Courtem was birthed to shed revelation on the laws of courtship all via a direct date proposal system. To celebrate the official launch of Dallas' newest dating wonder, Hotel ZaZa will host a Courtem launch party on December 4, with special appearances scheduled by the founders themselves. Guests are invited to test the new app while enjoying cocktails, hors d’oeuvres, and dancing to the beats spun by a local DJ. The party takes place from 7 – 10 p.m. and no RSVP’s are requested. After a night of celebrating this novel twist to dating, we at DFW Style Daily will look forward to hearing all about the love connections that are made from the result of the Courtem app. For more information and complete location details, please visit our Event Calendar.