From the days of checking a “yes” or “no” box to nervously asking to “go steady”, the process of approaching a person of interest has evolved drastically with no clear cut way to winning results. In a world primarily focused on fast-paced options and instant gratification, common notions of courtship are out and accelerated dating games are now in.
While the universal question still lingers as to what really constitutes the proper rules of dating, murky advice from popular television programs like Sex and the City or Bravo TV’s Millionaire Matchmaker, has rendered the once fun and light-hearted world of “going out” into an all out awkward and often times panic stricken disaster. Sprinkle in an extra added touch by the fast food of dating services, Match.com and E-Harmony, and the world is full of perplexing theories and mixed philosophies on how to date appropriately in a casual context.
Taking it back to the basics is Dallas-based mobile app Courtem—a fully-patented dating app founded on traditional principles of courting. Technologically driven, users can create the perfect date all at the touch of their fingertips. Founded by the familial powerhouse of Peter, Alex, Adie, and Andrew von Gontard, their ancestral linkage to the Busch family (yes, Anheuser-Busch) means that this forward-thinking group of individuals are no strangers to hard work, entrepreneurialism, and the keys to running a sustainable business.
Inspired by other dating apps’ overuse of generic Q&A’s, lengthy match-making techniques, and an all too often “hot or not” approach based on looks alone, Courtem was birthed to shed revelation on the laws of courtship all via a direct date proposal system.
Geared towards college and business professionals, usage of the app is as simple as 1-2-3. While old habits of surfing through a user’s profile info, interests, and friends in common are still applied, the twist with Courtem lies within the way the app allows users to offer date proposals to one another instantly. What is the premise? To receive the best date proposal of your life. As altruistic as this seems, the hopeless romantic in all of us is now all ears.
Once a date proposal is received, users can choose to accept the date, reject the date, bring a friend to tag along via the app’s wingman/wingwoman feature, or ask the proposer to “up” the offer. A built-in user rating system ensures date proposals from top candidates, in addition to many other features that hone in on common interests rather than appearance-driven biases.
Plans for expansion are already underway for Courtem spanning across major markets in New York, Los Angeles, Chicago, and Miami. While the current focus of the app remains with its initial launch in Dallas, Courtem execs are confident that chivalry is not dead and that authentic courting principles will pave the way to success for this unique and innovative dating app.
To celebrate the official launch of Dallas’ newest dating wonder, Hotel ZaZa will host a Courtem launch party on December 4, with special appearances scheduled by the founders themselves. Guests are invited to test the new app while enjoying cocktails, hors d’oeuvres, and dancing to the beats spun by a local DJ. The party takes place from 7 – 10 p.m. and no RSVP’s are requested. After a night of celebrating this novel twist to dating, we at DFW Style Daily will look forward to hearing all about the love connections that are made from the result of the Courtem app.
For more information and complete location details, please visit our Event Calendar.