Lifestyle publication and e-commerce shop, Goop, will come to life today as the doors to its very own pop-up shop emerge in Highland Park Village. Founded by Gwyneth Paltrow in 2008, the popular site is the ultimate source for quirky finds, one-of-a-kind pieces, and lifestyle selections specially curated by the actress. Opening in the village through December 14, the pop-up shop invites both fans and visitors to swing by, browse, and shop through its inspirational finds just in time for the holidays.
Through its band of experts, exclusive collaborations, and incessant research, Goop seeks to offer top-tiered selections in a widespread of lifestyle categories. From apparel and accessories to wellness and travel, Goop has evolved into a one-stop destination for unique novelties and discoveries. The Highland Park pop-up will operate for only a short stint of time, and from all of the local buzz brewing, a steady flow of traffic for the boutique is predicted. For more information on this limited shopping event and goop itself, follow @goop, #gooppop, or visit HPVillage.com.
Image via goop.com.