Frederic Gasser of BRM Americas Selects Modern Dallas Design & Dishes

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Raised in France, Frederic Gasser was immersed in the country’s haute culture, with luminaries like Thierry Mugler and Karl Lagerfeld seeking his mother’s artistry in prints and textiles for their collections. Continuing a lifelong design addiction, Gasser later built a reputation as a sought after antiques dealer. Fast-forward to today, and the multi-faceted talent is teamed with bespoke watchmaker Bernard Richards Manufacture (BRM).



Channeling the Lone Star State’s wildcatter mentality, Gasser traded Paris for Dallas to establish BRM Americas, bringing the brand’s motorsport-inspired timepieces stateside. And that’s where we come in. Gasser, now celebrating a decade of success as BRM Americas’ president, will honor the anniversary in style with the fall release of a one-of-a-kind chronograph. Reflecting on his adopted hometown as he marks this milestone, he reveals the bold destinations that have made him a Big D loyalist.



Foodie Favorite: Gasser delights in Dallas’ culinary culture, and his short list includes a tempting trio. He explains, “From the meal to the owner, I revel in a restaurant’s full experience. I’ve become a regular at Fearing’s, Bolsa, and Gemma.”



Go-To Boutique: Mixing laid-back goods by Levi’s and Lucchese with bespoke pieces from BRM and Hadleigh’s, today’s expert creates a one-of-a-kind personal style. “Hadleigh’s marvelous work is a testament to my great friend, Ed Shaikh,” Gasser notes of the Highland Park clothier. “He’s also patient enough to deal with my penchant for details.”



Artistic Addiction: “I like a spare aesthetic, with plenty of empty, creative space,” says Gasser, who collects contemporary work by greats like Gaetano Pesce and Eames. “I prefer modern haunts like Scott + Cooner, B&B Italia, and Design Within Reach.”



Best Buys: Gasser’s next indulgence puts luxury at his fingertips. From indie magazines to artistic tomes, he hits the Joule Hotel’s Taschen bookstore to stock up on inspiration, noting, “Growing up in Paris with a Mum designer gave me a deep appreciation for craftsmanship. As design becomes increasingly generic, I’m constantly searching for new resources and innovations.”



I Heart Dallas: “The Dallas Opera and The Modern in Fort Worth (pictured) are among my favorite stops,” Gasser concludes. “I love art, and creative venues are my go-to destinations, whether I’m entertaining friends from abroad, or simply seeking a respite.”


Anniversary Watch image, credit Additional images via individual restaurants and retailers.



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