On a warm afternoon earlier this summer, we were invited into the cool oasis that is Tiffany & Co. at NorthPark Center. Escorted past countless ice-filled cases, we slipped through a frosted door into a hidden showroom. There, we were among the first in the world to glimpse Tiffany’s unexpected latest triumph in design. And then we were sworn to secrecy.
It’s been a tough couple of months since our revealing visit. Beyond that locked door, the debut collection of new Tiffany & Co. Design Director Francesca Amfitheatrof (pictured above) showed us a side of the legendary 177 year-old brand that we’d never seen before. We wanted to shout from the rooftops, and Twitter and Facebook, too: You won’t believe what’s coming to a blue box near you!
Thankfully, as of this week, the press embargo is no more.
Tiffany T is the name to note. Striking, modern, and of course, collectible, the range of rings, bracelets, necklaces, and more, reflects the stunning global arts experience that is the life of Francesca Amfitheatrof. Prior to joining the Tiffany & Co. family in 2013 as its first female Design Director, the multi-faceted designer built a résumé studded with prestigious names.
Trained as a jeweler and a silversmith, Amfitheatrof attended London’s famed Central Saint Martins, and earned her Master’s degree from the Royal College of Art. Thereafter, she designed jewelry and accessories for Chanel, Fendi, and Marni. She forayed into furniture and décor, through work with Muriel Brandolini and Wedgwood Stoke, and curated museum shows featuring celebrated modern artists.
For Tiffany & Co., Amfitheatrof has pushed the T through her prism of precision. Forget filigrees and frill; her collection is engineered for the minimalist. Of each design, the creator notes, “It is just exactly what it needs to be, nothing more, nothing less.”
The T Square Bracelet is a case in point. Exemplifying Amfitheatrof’s declaration, its simple, perfect form was one of the first to catch our gaze at our private preview. Rings, smaller bracelets, and chunky cuffs echo the shape, stackable and mix and match-able in multiple metals.
Without giving too much away, as T truly warrants a personal viewing, chain necklaces also made our short list. Seamless and primed for layering, they evoke both the industrial and the delicate. On a related note, many items in the T Collection are unisex.
Already spotted on celebrities, including Rosie Huntington-Whiteley (pictured above), the T Collection is now available at Tiffany & Co. at NorthPark Center and Galleria Dallas. Here’s to this “unapologetically modern” reinvention, and to a legend which maintains the power to surprise as its two-century mark nears.
All images courtesy of Tiffany & Co.