Several sobering facts were brought to our attention earlier this back-to-school week. Did you know that, every two minutes, someone in the United States will be sexually assaulted? Further, 80% of those victims are under the age of 30, and one in every four women will be sexually assaulted on a college campus.
Blingsting founder Andi Atteberry presents these startling statistics to illustrate the serious nature of her eye-catching new product line. The young entrepreneur’s dazzling devices may look like pretty little things, but they pack a punch when it comes to personal protection.
Touted by Marie Claire and Cosmopolitan magazines, as well as Entrepreneur.com and countless blogs, Blingsting equals “super sparkly safety stuff” for a new generation of empowered women. Knowing that she’d be much more likely to keep personal safety products close-at-hand if they were easy on the eyes, Atteberry added fun form to traditionally purely functional products.
The resulting line includes Pepper Spray in an array of fancy finishes, and the equally eye-catching Ahh!-larm. The former has the ability to take down a potential attacker with temporary blindness, coughing, and choking. The latter blasts an instant alarm to the tune of 120 decibels. Easily clipped to a backpack or purse, or slipped inside an evening bag, Blingsting products are also crucial conversation-starters among groups of friends and colleagues.
“My hope is that, by carrying a Blingsting, you or the special girls in your life start to look at personal safety in a new way,” states founder Atteberry. “No more walking home alone late at night. No more jogging in the dark, or parking the car in a dimly lit, isolated area. Making good decisions and being accountable for our whereabouts comes first, Blingsting comes second.”
Blingsting recently set up shop in Big D, and products are available online at Blingsting.com. Prices start at just $22, and a trip to the Guidelines Page is also highly recommended. Here’s to smart and stylish Ms. Atteberry, and her new must-have item for back-to-school and beyond.
Images, credit Plan B PR and Blingsting via Facebook.com.