We love a tale of entrepreneurial success, and an upcoming Dallas boutique boasts a very sweet start-up story.
Opening this fall in the Plaza at Preston Center, Riffraff comes to Big D by way of our northeast neighbor. The new store will mark location number two for owner Kirsten Blowers, who opened the first Riffraff women’s boutique in Fayetteville, Arkansas with just $100 while still a senior in college. Despite naysayers who discouraged the young go-getter from hanging a shingle amidst a recession, Bowers’ business thrived.
Her recipe for success? Along with a commitment to stellar customer service, Blowers amplified sales beyond her historic district brick-and-mortar with a robust e-commerce site. Reflecting Riffraff’s “southern charm meets uptown chic” aesthetic, shoppers across the nation were able to access her gently-priced, on-trend clothing and jewelry with just a few clicks. Daily posts on Facebook, Twitter, and Instagram kept her front-of-mind with social media-savvy shoppers, too. Fast-forward almost five years, and Blowers is taking her show on the road, with plans to expand to the big city.
At 2,500-plus square feet, Riffraff boutique in the Plaza at Preston Center will be in very good company, in a central location. Additional tenants in the favorite retail and dining complex include Ylang 23, Calypso St. Barth, LUBLU, and Tootsies. Its plum position at the corner of Preston Road and Northwest Highway in Dallas equals proximity to the Southern Methodist University campus, and easy access from the Dallas North Tollway and I-75.
Inside Riffraff, shoppers will find flirty dresses, trendy jumpers, and outerwear, plus tees by Wildfox. Rarely does a find top $100, and most ring in far below the century mark. Statement necklaces, totes, and handbags round out the range. Plaza reps also hint that home décor items will be stocked at the store.
Look for Riffraff to bow in coming months, as temps cool and SMU undergrads head back to school. Stay tuned to ThePlazaatPrestonCenter.com for updates, and click ShopRiffraff.com in the meantime. Congrats to you, Ms. Blowers, and we look forward to shopping with you soon!
All images, credit Riffraff boutique.