Fun, sexy, comfortable, and adventurous are just a few words used by Dallas-based designer Rusty Bell to describe his new menswear brand. ThrIII (pronounced “three”) launched in February of this year, putting a modern and eye-catching spin on everything from underwear to loungewear. A standout collection at The Pin Show 2014, the line is gaining in momentum through both e-commerce and a local retailer, Skivvies on Cedar Springs. Drexel University, where I graduated with a Masters Degree in Fashion. Relocating to Dallas seemed to be the next reasonable choice, and since then I have been teaching at colleges in the DFW area. I am currently the Concentration Chair for the Fashion and Design Division Director at Wade College.” How does your collection differentiate itself from other menswear labels that have a similar focus on underwear and loungewear? “For me, the men’s underwear world was plagued by the same idea over and over again, with few fresh new ideas. I knew that I had something to say in this world. At thrIII, my process is what makes the difference. I only use up-cycled fabric and produce small run collections. Meaning, I make no more than 30 pieces of a style in a fabric. All of the pieces are handmade here in Dallas, paying close attention to details.” San Diego PrideFest, in addition to the introduction of our new swimwear pieces.” Speaking of swimwear, what’s your opinion of the social media frenzy over what was being dubbed as a new men’s swimwear trend, the half thong? “The interesting thing is that the half thong has been around for a while, and I have seen it at some [fashion] shows. It seems to work on the models, but this is really a fad in the world of men’s underwear and swimwear.” Lastly, what are your top picks for men’s trends and styles for the summer? “Summer style is definitely coming from thrIII and also from designer, Jeremy Scott. I am in love with his work for Adidas and Moschino. This summer, men’s trends are definitely leaning toward bright, fun colors and prints, and more skin - meaning shorter shorts and tank tops. All of these looks should be topped off by great high tops.” www.thriiiformen.com. All images, credit Arcus Media for thrIII.