It’s been well over a year since Warby Parker’s big yellow school bus first wheeled into Dallas, and now the pop culture-inspired brand is making a permanent home in what we’re finding to be emerging as one of Dallas’ top shopping destinations.
On June 18, new kid on the block Warby Parker set up shop on North Henderson Avenue. It’s the latest addition to the fast-growing, I-75 spanning Knox-Henderson district, which has recently welcomed Steven Alan, Bonobos, and will soon be home to an expanded incarnation of Vintage Martini. The designer eyewear boutique hosted a grand opening party that ushered in a massive crowd of near 600 fans, along with a guest appearance by local band Dovetail.
Small but effective, the classroom-style boutique sports 1950’s interior décor, complete with vintage books, globes, and of course, school supplies. Wall-to-wall frames, both prescription and non-prescription, include eyeglasses and sunglasses. Customers have the opportunity to select custom-fitted styles beginning at $95. Fashion fans will also enjoy a comely line of Karlie Kloss-approved shades.
While Warby Parker’s corporate culture seems to be all play and little work, charitable giving is at the top of the New York-based company’s to-do list. In fact, for every pair of glasses sold, Warby Parker donates a pair to non-profit, VisionSpring. The global organization ensures that those in need have continuous access to eyewear so that they are able to effectively learn and work.
From vintage-inspired eyewear with a contemporary spin to hot designer sunglasses, Warby Parker may earn an easy ‘A’ with Dallas shoppers – but you don’t have to take our word for it. Class is now in session at Warby Parker at 2008 N. Henderson Avenue.
All images, credit Warby Parker via Facebook.com.