Blonde Ambition: Mattel Debuts Entrepreneur Barbie

Share Button


With memories of our own well-heeled – and very well dressed – foot-tall fashion plates dancing in our heads, today we have the pleasure of sharing Barbie’s latest girl power adventure. Released just last week by Mattel, Barbie’s Career of the Year for 2014 is Entrepreneur. You go, girl.



In the words of Ruth Handler, who created Barbie in the late 1950’s, “My whole philosophy was that, through the doll, a little girl could be anything she wanted to be.” Over the decades, Barbie has dabbled in acting and singing, enriched young minds as a grade school teacher, earned her M.D., and even rocketed to the stars. Now, she sets her sights on inspiring the next generation of can-do darlings to start their own businesses.



Clad in a body-con belted frock and tech-savvy to boot, Mattel’s newest doll is dressed and accessorized to impress:

“Entering the entrepreneurial world, this independent professional is ready for the next big pitch. Barbie Entrepreneur doll wears a sophisticated dress in signature pink that features modern color blocking and a sleek silhouette. Her smartphone, tablet, and briefcase are always by her side. Luxe details, like a glam necklace, cool clutch, and elegant hairstyle, are awesome extras for a smart, stylish career woman.”


Even more than statement necklaces and shiny pumps, however, Entrepreneur Barbie loves her accomplished colleagues. Through a special blog series, she shouts out to real-life success stories including Susan Feldman and Alison Pincus, founders of One Kings Lane, as well as Jennifer Hyman and Jenny Fleiss of Rent The Runway, and Deborah Jackson of Plum Alley. And that’s not the half of it. Check out to read Barbie Celebrates Women Entrepreneurs.



And while you’re there, $12.99 will buy your very own Entrepreneur Barbie. Faster than her Glam Convertible can zoom from zero to 60, this doll will become a must-have desktop accent for women in the driver’s seat.


All images via


Share Button