One of the oldest independent clothing boutiques in Dallas, Krimson & Klover draws a stylish crowd to a quaint Victorian home in trendy Uptown. On the heels of its 10th anniversary bash last year, owner Lindsey Harrison kicked her game into high gear. After earning a prestigious national award for her fashionable small business, today she announces the opening of a second, flagship-sized store in Fort Worth’s booming West 7th retail and cultural district.
Ambitious? Sure. But as the go-getting young entrepreneur says, “If your dreams don’t scare you, they’re not big enough.” Read on for the scoop.
Expansion was always part of the plan for Lindsey Harrison, who purchased Krimson & Klover from its original owners two and a half years ago. She worked tirelessly to pay off the first location, all the while saving for store number two and building a robust e-commerce site to boost sales. Her selection includes affordable women’s apparel and accessories by labels both stateside and international; special events highlight local designer finds and fellow indie entrepreneurs. Rarely taking breaks, Harrison hired her first official employee just a few months ago.
This dedication has paid off, in waves. While her dream of a mini-chain drew closer to coming true, Harrison’s little boutique hit the 10-year mark in October of 2013. Just a few weeks later, Krimson & Klover was named American Express’ Small Business of the Year. Harrison and the store were featured on the American Express website and social media sites in support of the company’s national Small Business Saturday shopping initiative.
A whirlwind holiday season ensued, and then Harrison turned her focus to finding a suitable second location this year. “I looked all the way from Abilene to Anna,” she explained of her search. In the end, a prime spot presented itself right here in the Metroplex, but its size was daunting. Remember the part about dreaming big?
“Initially, I thought the Fort Worth location was too big, and wrote it off completely,” Harrison (pictured above, second from right) recalled. Sure, the intersection of West 7th and Foch Street was booming with new restaurants, retailers, and attractions, but the storefront available was twice the size of Krimson’s little Dallas cottage. A personal visit prompted her to take a chance.
“After the landlord literally showed up at my front doorstep and convinced me to come back out to walk the space, I listened to his vision for the area,” continued the energetic proprietress. “I still had no idea how I was going to make it work. This is the first time that I have had to build out a completely raw space, and with it being almost twice the size of my current location, it is a huge undertaking.”
In coming weeks, Harrison will tackle furnishing, decorating, stocking, and staffing her new emporium-size boutique at 1015 Foch Street in Fort Worth. An estimated opening date in late summer will cap a year of milestones for Krimson & Klover – and Harrison still looks ahead. She hints, “Only having two stores was never the plan.”
Photos, credit Krimson & Klover (top) and Heather Lettieri for DFW Style Daily.