Diane von Furstenberg first graced the fashion scene in 1970, carrying a dream of making it big in the Big Apple and a suitcase stuffed with 12 jersey dresses for sale. In 1974, the young designer then created the wrap dress, which would become her signature piece and later launched her brand into the multi-million dollar arena. This revolutionary wardrobe staple not only embodied class and sophistication, it gracefully accentuated a woman’s silhouette in a way that has become timeless.
This year marks the 40th anniversary of the iconic DVF wrap dress, and plainly stated, Diane von Furstenberg is determined to do it big. From her own art exhibition in Los Angeles, to in-store celebrations around the globe, the “dress that started it all” is entering into a whole new era.
Limited Edition Collaborations
To kick off the DVF 40 celebration, Diane von Furstenberg collaborated with the Andy Warhol Foundation to launch PopWrap. The limited-edition collection (examples pictured below) features the signature DVF wrap fused with Warhol’s modern Pop Art floral prints and dollar signs. In addition to dresses, the range also includes PopWrap graphic tees, currently available at DVF in Highland Park Village. Take heed that these sought-after pieces are selling fast.
An unconfirmed but very stylish rumor in the fashion circuit also hints that Diane von Furstenberg will announce several more celebrity collaborations as the year unfolds. Grammy award-winning artist Alicia Keys’ name has been mentioned. Although the DVF Dallas store shared with us the likelihood of this collaboration, we were unable to officially confirm the details of Keys’ involvement with the DVF brand before this article went to print. Keep your eyes, your ears, and your pocketbooks open for upcoming exclusive announcements.
In the meantime, if donning an Andy Warhol-inspired wrap dress is not your thing, then hit up The Wrap Shop section at our local DVF store to browse additional styles. Currently, selections range from basic jersey wraps in matte black, to long, white and cobalt maxi-length wrap dresses in chain, floral, or geometric prints.
DVF 40 Journey of a Dress Exhibit
Along with the release of this first limited-edition collection, Diane von Furstenberg also opened her Journey of a Dress exhibition in Los Angeles on January 11 (DVF at premier pictured above and top, right). Paying tribute to the wrap dress’ four-decade evolution, it is set to run through April 1. Hollywood celebrities and DVF fans alike will pass through the exhibit over the course of the next few months to marvel at the achievements of Diane von Furstenberg – her vision, and most importantly, her contribution to women’s fashion and empowerment. Knowing DVF and what she has accomplished over the last 40 years, we are confident that the best is yet to come.
All photos, credit DVF.com and Facebook.com.