BelAir Boutique Rebrands, Expands to Fashion

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Just in time for this season of fresh starts, a unique Dallas boutique has renewal and rebranding in store for 2014.

 

 

BelAir Home has established firm footing in the furnishings and décor sector over the past year, and now a foray into fashion will accompany a new name. Presenting BelAir: A Lifestyle Boutique.

 

 

BelAir founder Shannon VanBeber and sister Melanie McDougal (pictured above), highlight the exclusive nature of their new clothing and accessory selection. Designed to compliment the store’s existing furniture, gift, and home accents, both modern and vintage in style, new wearable treasures were sourced to reflect the same eclectic aesthetic. “I don’t like rules when it comes to design,” VanBeber explains. “If you love it, do it. Mix it up. Be expressive but keep it beautiful.”

 

 

Imported to Big D from New York, Los Angeles, and Copenhagen, each designer clothing line is both new to BelAir and exclusive to Dallas as a whole. All are expressive as directed by VanBeber. Calvin Rucker, for example, is the brainchild of Joie Rucker of Joie and Caroline Calvin, former SVP of Global Design at Levi’s. The Cali line combines a downtown vibe with well-placed feminine details. From New York, BelAir brings in Christine Alcalay and Anagram by Gary Graham, the latter representing effortless, unstructured chic. Rabens Saloner is the Danish import, new to our eyes at DFW Style Daily, tempting through boho chic knitwear and separates. Price tags also appeal, with totals in the $175 to $350 range.

 

 

Complimenting the clothing, BelAir also stocks jewelry by Heather Benjamin (pictured above) and Jolie Altman, among other beautiful baubles. All treasures, both new additions and BelAir mainstays, can be found inside the little white cottage at 4715 West Lovers Lane in Dallas. Exterior signage still reflects the store’s original name – because this hot shopping news is just that new.

 

 

 

All photos courtesy of Gangway Advertising.

 

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