As Dallas shivers under a blanket of late fall ice, a sign of warmer days to come arrives in the form of Pantone’s much-anticipated announcement of the 2014 Color of the Year.
For over 20 years, the Pantone Color Institute, the standard-setting authority on color, has surveyed industry experts to bring us each season’s color trends. Across the globe, designers, retail buyers, and CEO’s anticipate Pantone’s Fashion Color Report as a major market indicator. In September, we reported the release of the Fashion Color Report for 2014, and yesterday afternoon, Pantone named the standout shade in the group.
Radiant Orchid, a “magical and enigmatic purple”, is the Color of the Year for 2014. Per Pantone, the hue “emanates great joy, love, and health.” It follows Tangerine Tango in 2012, and Emerald Green in 2013. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society,” explains Leatrice Eiseman, Executive Director of the Pantone Color Institute.
For our part, we note that many Spring 2014 designer collections tempted with sherbet ice cream flavors, embracing purple and pink tones (pictured above, Burberry). This Pantone choice will continue to influence our fashion mood in the year to come through visions of tropical blooms and the exotic locales from which orchids hail.
A word in contradiction, however. Though Pantone boasts that Radiant Orchid compliments most hair, eye, and skin colors, we beg to differ. The shade, like its cousins lilac and lavender, can be difficult to wear. A rosier undertone is often preferred. We see this trend moving forward in deeper, more universally flattering shades of purple in the apparel sector. The original Radiant Orchid will hit well in nail lacquers, for example, and in eye shadows for a beauty industry boost.
Expanding our view to the design industry as a whole, our excitement peaks at the prospect of pairing Radiant Orchid with teal, turquoise, light yellow, or even red. The resulting contrast would be sexy, provocative. Additional partners to accompany the Color of the Year include shades of beige sand, light gray, and earthy taupe.
For more information, visit Pantone.com.