Lucy Dang Hits It Big In Belk’s Southern Designer Showcase

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Thursday night, June 13th, was not a typical night at Knox-Henderson hotspot The Dram. Edging out the usual happy hour crowd, a special group gathered to mingle with Texas Next Top Designer winner Lucy Dang (pictured above), and to be among the first to hear breaking news for the Dallas designer.


In early February, we brought you the announcement that Belk, a future inhabitant of Galleria Dallas, was seeking designers for its second annual Southern Designer Showcase competition. The North Carolina-based department store chain sought emerging talent that embodied its brand and heritage.


Read: Belk Seeks Southern Designers For Second Annual Contest


On the evening in question, Lucy Dang and the Texas Next Top Designer team announced that she had been selected from over 300 nationwide applicants as one of the competition’s eight winning designers. Lucy Dang is the only winner of the Belk Southern Designer Showcase 2013 who hails from Texas.



Arlene Goldstein, Belk’s Vice President of trend merchandising and direction, brought flowers and a camera crew to surprise Dang and her team at her South Side studio prior to this public announcement.



Dang launched an exclusive line called Lady by Lucy Dang specifically for the Southern Designer Showcase. Starting in Spring 2014, the line will make its debut in 40 Belk flagship stores, as well as online at It will, of course, be available at the flagship location soon taking the place of Saks Fifth Avenue at Galleria Dallas. In store merchandise will be worth a grand total of $1 million dollars.



A big congratulations to Lucy Dang from all of us at DFW Style Daily! All photos courtesy of Texas Next Top Designer.



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