“Please, just open your store or shut up about it!”
Upon this final push – er, exasperated plea – from her husband Johnny, Carley Seale (pictured below, center) took a leap of faith and opened The Gypsy Wagon in 2007.
Today, just six years down the road, the beloved Dallas boutique has racked up quite a roster of milestones. There was the move from a small spot on Bonita Avenue to big new digs on Henderson Avenue in 2010. Shortly thereafter, The Gypsy Wagon earned a Rising Star in Retail Award from Fashion Group International. Then came accolades from D Magazine, including Best of Big D Readers’ Choice Awards for both Women’s Boutique and Gift Store. Let’s not forget, also, the title of Best Store in Dallas from Shop Across Texas. Capping a hell of a first few years, TGW opened a second location in Crested Butte, Colorado, in 2012.
All the while, Carley and her growing team of “Wagoneers” were also opening the eyes of indie-minded shoppers to up-and-coming names in jewelry and clothing design. Think Farrah B., Johnny Was, Indah, Ettika, and Jen’s Pirate Booty. Coupling this curated selection with enviably-styled photography shared via website and social media, The Gypsy Wagon proved that Southern boho style and modern tech savvy were a match made in hippie heaven.
And The Gypsy Wagon just keeps getting better.
Last Thursday evening, May 23rd, Carley, Johnny, a current team of 11 employees, plus family and friends, gathered out back at Peggy Sue BBQ to celebrate several new developments. A colorful tent housed poufs and homemade streamers and ladies in daisy-chain crowns beneath TGW’s brand-new Highland Park billboard (shown above).
Also unveiled was the store’s new website design, complete with Carley’s new personal blog. Therein, she’ll be sharing lots of stories like the adorable, aforementioned please just open it tale. E-visitors will also be treated to plenty more original photography, including the current TGW Spring Stylebook.
All this adds up to a great excuse for a visit soon to 2928 N. Henderson Avenue in Dallas. Or 506 Elk Avenue in Crested Butte, Colorado. Or hit up The Gypsy Wagon on Facebook, Instagram, Pinterest, or Twitter, where they’re leading the pack among local boutiques in multi-platform social media engagement. ‘Cause that’s how these Gypsies roll.
Event photos credit DFW Style Daily. Billboard and Stylebook images via The-Gypsy-Wagon.com.