Opening in Dallas on Friday, May 17th, a new documentary about the New York City department store Bergdorf Goodman features just about every bold face name in fashion. Diane von Furstenberg, Oscar de la Renta, Isaac Mizrahi, Karl Lagerfeld, Rachel Zoe, and many, many more dish on the 5th Avenue designer emporium in Scatter My Ashes at Bergdorf’s. From its who’s-who clientele to those legendary window displays, all aspects of the store’s lavish 111-year past are explored in the 93-minute movie. Not to be outdone by celebs of the style world, stars of the big and small screen are also interviewed, in addition to Bergdorf’s employees. Directed by Matthew Miele and funded by a group headed by a member of the Goodman family, the film is already sparking some debate. Asked the New York Times, “Is Scatter My Ashes at Bergdorf’s a film or an ad? Can it be both?” Noting the recent flood of fashion-focused movies including Valentino: The Last Emperor, The September Issue, and Diana Vreeland: The Eye Has To Travel, the Times’ critique pointed to a growing blur between documentary and infomercial in the new fashion film genre. But what would a fashion show - or a show about fashion - be without a little controversy? No matter its motives, there will certainly be some major eye candy to behold in Scatter My Ashes at Bergdorf’s. Check out the trailer below, sure to quicken the pulse of any fashion fan. Additional clips at Bergdorf-Movie.com are darn fun to watch, too. If you like what you see, the film opens Friday, May 17th at the Angelika Film Center at Mockingbird Station. All images, copyright 2013 Entertainment One Films US. Kindly give credit where credit is due.