Doubly sad with the recent arrival of her signature sunny days, designer Lilly Pulitzer Rousseau has passed at the age of 81. A message posted Sunday on her company’s Facebook page reads, “Early this morning, Lilly Pulitzer Rousseau passed away peacefully in Palm Beach, surrounded by family and loved ones. Lilly has been a true inspiration to us and we will miss her. In the days and weeks ahead, we will celebrate all that Lilly meant to us. Lilly was a true original who has brought together generations through her bright and happy mark on the world.” Known for her iconic prints, fanciful in shades of pink, yellow, green, and blue, Pulitzer Rousseau created her first shift dress in the late 1950’s. In decades to follow, the frocks took off with wealthy Palm Beach socialites and jet setters worldwide. According to the New York Times, such stylish ladies as Jacqueline Kennedy and C. Z. Guest were loyal fans. Today, the name Lilly Pulitzer continues to connote a carefree, seaside lifestyle. Among the company’s current offerings, those unmistakable florals and stripes and seahorses decorate not only dresses, but iPad sleeves and skinny jeans. Also noted by the Times, the Lilly Pulitzer Company now boasts sales topping $100 million per year. Though Dallas’ only freestanding Lilly Pulitzer boutique shuttered in 2010, we shall be browsing through LillyPultizer.com today for a souvenir of remembrance. DFW Style Daily bids a fond farewell to this iconic American designer. Lead image via LATimes.com; inset images via LillyPulitzer.com.