Last Friday, January 12th, a big yellow school bus pulled into Dallas’s Old Bike Shop, not for a repair, but to sell glasses. That is, great-looking, affordable glasses that all the cool kids are wearing. Throw in food from Bolsa, tunes by Smile Smile and JT Donaldson, and a crowd of in-the-know locals, and you have an impossibly hip party that could only be thrown by the folks at Warby Parker.
The company, founded with a rebellious spirit and the objective to create boutique-quality eyewear at a very affordable price point, has been touring the nation since October. Visiting nine cities in six months, the Warby Parker Class Trip is the company’s version of that great literary tradition, the cross-country road trip. Combined with the new tradition of the pop up shop, this store-on-wheels features a team of eyewear stylists, a full selection of optical and sunwear, and a few capsule collections as well.
But the big attraction is definitely the bus itself. The folks at Warby Parker have taken a real school bus and reimagined it as a library, complete with leather sofas, wood paneling, and vintage books. Not to mention, rows and rows of great looking glasses. It’s a fitting backdrop, as the company is inspired by literature. In fact, the name “Warby Parker” comes from characters in a Jack Kerouac novel.
Luckily for us, Warby Parker’s big yellow glasses bus will be in Dallas through Sunday, January 27th. You can shop the collection at 2323 Henderson Avenue until January 21st, then at the Shops at Park Lane from January 24th – 27th.
(Bus exterior images via WarbyParkerClassTrip.com. Event images credit DFW Style Daily.)