Following the sad news that Uptown’s West Village shopping center will not participate in Fashion’s Night Out 2012, we have learned that a group of six North Texas malls are also passing on the party.
They include Stonebriar Centre (Frisco), Town East Mall (Mesquite), Hulen Mall (Fort Worth), and The Parks at Arlington, all falling under the umbrella of General Growth Properties. In addition, Collin Creek Mall (Plano) and Vista Ridge Mall (Lewisville), members of the Rouse Properties group, will also sit out on September 6th.
This information comes via the marketing contact for all of these shopping centers, though no explanation was offered. For our part, we assume that the expense of putting on a show or offering special discounts does not, at this time, seem a worthwhile proposition for these suburban locations. Perhaps next year, the fifth for FNO, they’ll catch on to the benefits of hosting a buzz-generating kick-off to the fall shopping season.
In the meantime, we invite those living in the neighborhoods surrounding these malls to check out our dedicated Fashion’s Night Out 2012 section. There are plenty of great happenings to hit, just a short highway drive from any Metroplex ‘burb.
(Image via LeavingLaw.Wordpress.com)