Fashion sites are exploding with the news, announced just yesterday, of Target’s latest designer collab. Dubbed “the designer collaboration capsule to end all designer collaboration capsules” by Racked, and both “epic” and “groundbreaking” by Fashionista, the unprecedented upcoming partnership pairs the bullseye with none other than Dallas-based Neiman Marcus and the Council of Fashion Designers America.
And that ain’t the half of it.
Dropping December 1st, the collection boasts goods by no fewer than two dozen big-name designers, including Marc Jacobs, Diane von Furstenberg, Tory Burch, Jason Wu, Judith Leiber, and Oscar de la Renta. In women’s, men’s, children’s, and home departments, the 50-item gift-focused range will go on sale at Target stores, Neiman Marcus stores, and both retailers’ websites concurrently.
According to NMDaily, this collab represents months of secret plotting.
For us, it represents the potential for a shop-pocalypse of epic proportions.
See, we still wake in a cold sweat from time to time, with flashbacks from our launch day Missoni for Target expedition back in September. That morning, the DFW Style Daily team ventured all the way to Waxahachie, following reports that display racks across Dallas had been systematically ransacked as the sun still hovered on the horizon.
Social media buzzed during our road trip with tales of disgruntled interior decorators squabbling over Missoni for Target plates and tumblers, swiping pillows printed with the iconic Italian design house’s unmistakable zig-zags from fellow shoppers’ carts. The big box retailer’s website had crashed, and even though we ventured far outside the loop, we found little merchandise remaining. Instead, we encountered bare shelves and aisles swirling with wide-eyed, sleep-deprived foragers. One staffer informed us that two individuals alone had scooped up $5,000 worth of merch, presumably to re-sell on Ebay.
Can we expect any less than such a frenzy for this upcoming mega-collab? With prices starting at under $10, and most ringing in at under $60, for goods designed by the biggest of big-name designers, we actually think it may be worse. Remember, dear readers, that Neiman Marcus locations will also be offering the collection. We envision tent camps forming outside stores on November 30th, with a mad rush for the door come the morning of December 1st, as shoppers scramble to snatch a piece of design history for mere pennies. This, to the tune of cities across the nation.
Perhaps we’re being overdramatic, but the more we think about it, the more the shop-pocalypse has us worried.
However, the one detail that has managed to assuage our anxiety is the fact that NMDaily also reports that these goods will be housed in a “dedicated space” in every store. It’s worth noting that a separate, pop-up type arrangement would be much easier from a crowd control standpoint. Fingers crossed.
All hype aside, however, we love the fact that Target and Neiman’s will also be making a joint $1 million donation to the CFDA, “to celebrate the partnership and affirm their continual support of the American design community.”
As details are available, we’ll keep you posted. According to Target, the “big unveil” is coming October 16th.
(Lead image via WomensGazette.com; Inset image via NMDaily)