- May 2010: Coach teams with four personal style bloggers to create limited edition handbags, and in November of that year, partners with 10 bloggers for the Holiday 2010 Blogger Campaign.
- November 2010: Fossil releases its 2010 Holiday Lookbook, highlighting four bloggers modeling items from the company’s clothing line.
- December 2010: StyleList (AOL’s style blog) begins creating the StyleList Network, initially consisting of 19 influential personal style bloggers and now representing a network of some 40 bloggers.
- January 2011: Tumblr announces the Tumblr 24, two dozen bloggers selected to attend New York Fashion Week.
- February 2011: Glamour debuts its “Young & Posh” blogger network, consisting of 17 fashion bloggers.
- May 2011: Clothing label Lovers + Friends selects 10 fashion trendsetters to be featured on the REVOLVE web site.
- February 2012: Estée Lauder announces a partnership with a well-known fashion blogger, to serve as the company’s digital guest editor.
- May 2012: Dove selects a New York lifestyle blogger as its first Brand Ambassador, a position encompassing event coverage, product testing, and working alongside a celebrity stylist.
- June 2012: BCBG Max Azria Group choses a prominent fashion blogger to style its 2013 ready-to-wear resort presentation.
As part of our continuing commitment to independent reporting in the North Texas fashion community, DFW Style Daily is proud to share the following though-provoking essay by Dallas blogger Ty Jones of Words and Wardrobes. An African-American single mother and self-professed, fashion-obsessed “word nerd”, Jones’ eloquent post was originally published in June 2011. Updated exclusively for us, it sheds light on a striking lack of diversity in recent brand/blogger partnerships in the fashion world. Read on for her call to action. Blog Dialogue: Colorless By Ty Jones