Richard Eric Renteria: The DFW Style Daily Fashion Editorial

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In our latest Under The Radar Designer feature, we introduced you to Richard Eric Renteria. A native of Amarillo, this recent Dallas transplant now studies at the University of North Texas. The classic American spirit and style captured in his designs captivated us at first glance, inspiring the original photography to follow.

In our exclusive interview, Renteria described how his interest in the ‘30s, ‘40s, and ‘50s informs his modern take on period-inspired looks. “I’m infatuated with how romantic the era seemed,” he explained. “Social etiquette was prevalent, and refined behavior was paramount. Men wore suits to baseball games, and women wore dresses to run errands.”

Named for the minutia of fine behavior – a gentleman’s handshake, a door opened for a lady – his Etiquette Vintage Designs evoke Ivy League campus life in days gone by. Noting the upcoming film release of The Great Gatsby, Renteria also predicts a wide-scale interest in such looks in months to come.

Today, we present our full fashion editorial featuring this designer discovery’s collection, photographed on location aboard a polished yacht on Lake Grapevine. Click here to read our interview with Richard Eric Renteria, and for more information on Etiquette Vintage Designs, visit




Black Sailor Dress and Striped Knit Tie, Etiquette Vintage Designs;
Blazer and Trouser, Club Monaco; Diamond Pebble Necklace, Tie Band,
and Beaded Hoop Earrings, Couture Rocks



Katie Skirt, Etiquette Vintage Designs; Sweater, Club Monaco;
Diamond and Pearl Necklace and Earrings, Couture Rocks 



Trudy Skirt and Varsity Knit Cardigan, Etiquette Vintage Designs;
Sapphire and Diamond Earrings and Ring, Couture Rocks;
Polo and Trouser, Club Monaco 



One-piece Swimsuit and Varsity Shorts, Etiquette Vintage Designs;
Headband, Gayle Metkalf; Aquamarine and Diamond Ring and
Aqua Button Earrings, Couture Rocks



Photo Credits:

Photography: James Edward
Fashion Styling and Creative Direction: Juan Lerma, Amrel Styling Company
Makeup: Jerrad Trahan
Hair Styling: Rachelle Espindola
Fashion Assistant: Sean Charles
Models: Kyle Deaton and Avonlea Elkins, The Clutts Agency

With special thanks to Captain Dave and Black Watch Sailing Charters



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