“It’s like a rebirth,” says Vice President Maria Prince of Watters’ recent silver anniversary.
Since hitting the 25-year mark in 2011, this award-winning Dallas-based bridal company has turned up the volume on just about every aspect of its business. Through two complete collections across seven divisions, Watters now debuts some 40 bridal gowns and 60 bridesmaid dresses each year. All design and some manufacturing is done right here in Dallas, thanks to a team of three dozen employees.
Impressive numbers, to be sure, but to understand Watters’ success, we must go back to the beginning.
Founded by Vatana Watters in 1986, the then-fledgling dress company didn’t offer even a single wedding gown. Bridesmaid dresses were the sole focus of Watters at the beginning, but in the words of Ms. Prince, “Part of our success is listening and evolving.”
Clients spoke, and Watters listened, expanding its line to include the bride herself. And as the company grew, it remained faithful to its home base of Dallas. In time, Watters’ roster of retailers both national and international grew longer, and with each new season, the company’s trend-driven designs multiplied as well.
Today, Watters gowns can be found at Stanley Korshak, Stardust Celebrations, and Mockingbird Bridal here in Dallas, as well as at retailers across the United Kingdom, Australia, and Canada.
And speaking of gowns, let’s take a look at a few gorgeous creations.
Hallmarked by fine fabrics and hand-detailed accents, Watters’ top tier line retails at the higher end of the bridal spectrum. The company reports that ivory is the top-selling color, and gowns featuring sweetheart necklines, fitted bodices, and a-line skirts remain classic favorites among today’s brides. All Watters bridal gowns are available in sizes zero through 24.
Introduced in 1999, the Wtoo collection combines contemporary design and an affordable price point. Trending this season are body-conscious styles with lower backs and fluted trains. The Watters team keeps their inspirations fresh through research, travel, and even the occasional group vintage shopping excursion.
When it comes to bridesmaids, a near-endless rainbow of shades in varying styles are offered. According to the company, however, neutral tones such as toast brown are perennial favorites.
Added in 2005, collections for flower girls and junior bridesmaids are downright adorable.
Finally, DID special occasion dresses break out of the bridal mold with options both sleek and sophisticated or glitzy and prom-ready.
Watters, here’s to the next 25 years. For more information, and to browse the current collection, visit Watters.com.