Dallas’ newest fashion collective provides hair, makeup, photography, and styling services, under one roof.
Read on for all the details, plus a sneak peek at The Pro Artist Group’s splashy pics of three Big D personalities.
In just a few short months, stylists and event producers Juan Lerma and Eric Oliver, Jr., of Amrel Revilo Productions have made a big impression on the Dallas fashion scene. Expertly orchestrating several major shows, including June’s smash-hit Scion Driving Fashion competition, the duo has also kept busy with a bevy of editorial shoots and television segments.
Next up for this dynamic pair? A partnership with Paige and Randy Anderson of Anderson Studios, forming The Pro Artist Group.
LeeAnne Locken, Domestic Goddess
This new collective effectively wraps up anything and everything needed for a full-on, professional fashion shoot with a single phone call. Housed in a spacious, multi-story loft, The Pro Artist Group includes hair and make-up services by Paige Anderson, photography by Randy Anderson, styling by Lerma and Oliver, and much more.
The Pro Artist Group will provide services to businesses throughout the Metroplex, while fostering new talent in the fashion community.
This reporter got a taste of The Pro Artist Group experience on Friday, November 11th. Along with television personality LeeAnne Locken and celebrated blogger Cynthia Smoot of Oh So Cynthia, I modeled in a three-part photo shoot to showcase all of this new team’s services.
Lisa Petty, Gothic Glam
The products of that glamorous day are shown here, with each photo capturing an unexpected aspect of its subject’s personality. Our personal favorite is Ms. Smoot as a ‘40s-era pin up girl (at top).
To see more alter-ego local celebrity photos, and to fête The Pro Artist Group in person, mark your calendar for Saturday, December 3rd. An official launch party will kick off at 8 p.m. that evening at Anderson Studios (1100 Lupo Drive, Dallas), including a silent auction, fashion presentation by La Mère Couture, cocktails, and cigars. Tickets start at $25, and are available through Eventbrite. A portion of all proceeds will benefit Toys for Tots.
For additional details and booking information, visit TheProArtistGroup.com.
(All photos, credit The Pro Artist Group. Hair/Makeup by Paige Anderson; Photography by Randy Anderson; Styling by Juan Lerma and Eric Oliver, Jr.)