Fashion blogger and DFW Style Daily superfan Sean Charles was on the scene for the opening of North Texas’ second H&M on Thursday, November 3rd.   He returned with revealing intel from the fast fashion retailer. Read on for Sean’s report – including details on our third and fourth H&M’s, coming soon.      

  It seems like only yesterday that the Metroplex was craving just one H&M. As of last Thursday, November 3rd, we now have two – plus two more on the way.   Joining store number one at NorthPark Center (read all about the August 18th opening extravaganza here), our second H&M is located in the northern suburb of Plano at The Shops at Willow Bend. As expected with any H&M opening, the atmosphere last Thursday was electric.  

  A crowd of about 350 fans could be found waiting in line pre-opening. By comparison, the NorthPark opening attracted some 3,000 frenzied guests, but Willow Bend’s smaller crowd meant that most were awarded H&M swag. In fact, it seems to us that H&M goes out of its way to look after its devoted following.  

  As for the store itself, it’s situated next to Macy's on the second level, and was designed to be a family-oriented space. Its wide open layout encompasses three storefronts on a single level - the better to navigate with strollers and such. It totals 19,000 square feet, compared to NorthPark’s 24,000.   A chat with H&M spokeswoman Nicole Christie revealed much insider store info, beyond mere size and shape.   For starters, Christie noted that H&M NorthPark Center is "over performing" in sales. No surprise then that she was thrilled to share info on H&M’s upcoming third and fourth area locations. That’s right – we’ll soon boast four H&M’s in DFW. Number three will debut in early December at Town East Mall in Mesquite, and come 2012, H&M will hit Galleria Dallas.   We’ll keep you updated on details of the fast-fashion retailer’s rapid multiplication as they develop. In the meantime, we’ll see you at NorthPark Center for the debut of Versace for H&M on November 19th.   With special thanks to Sean Charles of Sean In The City DFW. All photos, credit: Ronald Hopkins.