Virgins, Saints, & Angels to Show at SWAG

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The unmistakable drama and spiritual imagery of Virgins, Saints, & Angels jewelry attracts a fashion-forward fan base of celebrities, musicians, and trendsetters.


DFW Style Daily is proud to announce an upcoming must-visit VSA trunk show at SWAG NorthPark Center, plus we present our exclusive interview with designer Cheryl “Finn” Finnegan today. Read on for all the details.



Launched in 2000, Virgins, Saints, & Angels is the passion project of jewelry designer Cheryl “Finn” Finnegan. What began as an obsession with Guadalupe and Mexican folklore has evolved into a dramatic line of necklaces, earrings, cuffs, and more, favored by trendsetters in the fashion world.


Spotted on the likes of Rihanna and Lauren Conrad, VSA has also partnered with the Kardashian sisters and has been featured in numerous magazine editorials. Next up from Finn? The stunning VSA Tribal Collection, inspired by native dance.


Mark your calendar to join the DFW Style Daily team at SWAG NorthPark Center on Thursday, October 13th at 6 p.m. for the opening reception of the Virgins, Saints, & Angels trunk show.


Today, we invite you to indulge in the gallery of current VSA looks below. Plus, read on for our chat with Finn about her inspirations, favorite pieces, and longstanding relationship with Dallas’ SWAG boutique.



DFW Style Daily: Tell us a little about the obsession with Mexican folklore that originally inspired your line.


Cheryl “Finn” Finnegan: The Virgin of Guadalupe was my initial influence.  I am fascinated by how the Mexican people display her image – on their bodies, in their homes, on the street, etc. She was the spark that started my obsession, and I began to translate her images and others, based on Mexican architecture, colors, and some of the spirit of Mexico.


Many big-name trendsetters have been spotted in VSA designs. Describe the individual you design for, both in the public eye and in day-to-day life.


I like to think that I design for the person who wants to make a statement, who is confident, and has as strong sense of self. I design each piece in several color options and there are various ways of wearing each one. It really does become personal.


The girl who wears VSA has a bit of attitude.  As for the spiritual aspect of the pieces, I always say that there are people who will buy VSA because of its meaning, others will buy it because it makes them feel good, and still others because it just looks fabulous! [As I design] I wonder, how would Madonna wear this piece versus Reba McEntire versus Missy Elliott?


The Tribal Collection is quite distinctive, showcasing signature VSA elements (medallions, etc.) in a new way. What inspired this collection? Do you have a favorite piece?


The Tribal Collection is all about women and native dance. I tried to capture an element that all dancers share, whether they are native American Indian, indigenous Mexican, Arabic, etc. One of the most important elements of the collection is movement to a beat. Picture the long earrings swinging, the medallions jingling as they sway to the rhythm of a drum, and the large Swarovski crystals as mystic elements signifying the power of the dance.


My favorite piece? It changes by the day. If I had to choose, it would be the leather and pearl rosary, the pearl earrings, or the large medallion.


Finally, SWAG boutique in Dallas is one of the top retailers of the VSA line. What do you think makes your jewelry so irresistible to SWAG clients, in particular? 


This is something I am anxious to see for myself, as this will be my first visit to SWAG.  One thing I do know is that owner Lisa Alfieri does a great job buying into the line. If you are a VSA fan, you know you are going to see the best selection and depth of the line at SWAG. From what I hear, her customer service is also stellar.




All VSA items are priced from $200 – $400 at SWAG boutique. Join DFW Style Daily and designer Cheryl “Finn” Finnegan for the VSA trunk show opening reception on Thursday, October 13th from 6 – 9 p.m. at SWAG NorthPark Center. The trunk show will continue through October 16th during normal mall hours.


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