5 Obsessions: Dallas Entrepreneur Reveals Smart Style Finds

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Each week, DFW Style Daily shares the fashion fixations of our city’s top trendsetters. Today, on-the-go businesswoman Jasmin Brand takes the challenge.








Brand, founder of full-service tech and marketing firm Brandpointe, is all about fashionable multi-tasking. From makeup to office to watch-ing the bottom line, her picks are both smart and stylish.




1. Pari Beauty Lip Shine in Latte

Brand’s makeup artist, Samarica Sallier, recommended this perfect, day-or-night lip color ($12). “I really love natural-looking makeup that lasts because I’m always on the go,” Brand explains. “I love wearing other lipsticks and layering ‘Latte’ on top!”






2. Scoop Back Chair from West Elm

Currently updating her chic downtown apartment, Brand selected these modern chairs in white ($79 and up) to pair with her dining table. Proving that she’s truly obsessed, she even returned to West Elm recently to collect two more versions of the chair for her office.  Visit West Elm online or at Mockingbird Station to check them out for yourself.






3. Vita CoCo Water

Brand boasts of this natural sip, “It’s a great way to stay hydrated, and it’s fat free too.” She swears by its delicious flavor, and the vitamins and electrolytes keep her going through her long days. Find Vita CoCo at local Whole Foods markets for $23.88 per 12-pack.






4. Polka Dot Office Accessories

“As a business owner, I tend to spend quite a bit of time in my home office. I bought these folders to keep the room fun and stylish,” Brand says of her adorable filing system. In addition to her favorite black and white polka-dot version (12 for $12), several additional patterns are available at SortingWithStyle.com.




5. MICHAEL by Michael Kors Watches

Finally, our business-minded trendsetter loves the tailored, classic feel of these well-priced watches. Of her smart fashion philosophy, Brand explains, “It’s all about finding great deals where you can, and investing in pieces that simultaneously make you stand out, yet aren’t ridiculously expensive.” Her favorite style is the Baguette-Bezel in rose gold ($295); find it locally at Nordstrom or at Michael Kors’ online shop.





(photo credits, from top: 1. Pari Beauty, 2. West Elm, 3. Alchemipedia.com, 4. Sorting With Style, 5. Linn Johansson)


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