The fall fashion season has officially arrived, and we here at DFW Style Daily are in the mood to celebrate. Today we’re kicking off our first-ever giveaway with a very stylish prize, indeed.


Come Friday, September 9th, one lucky reader will score one of three gorgeous frocks from the Pearl Southern Couture Fall 2011 Collection. Read on for all the details.



Dallas designer Amber Perley recently unveiled her latest looks under the Pearl Southern Couture label. We treated you to a sneak peek here.


In honor of the launch, and the busy, party-filled fall to come, DFW Style Daily is giving away one of Perley’s new dresses to one lucky reader. Pictured above, the winner may choose the classic Vaughan dress, the dramatic Sienna gown, or the tribal-striped Rio dress.


Entering is easy. Simply fill in your email address below to be added to our mailing list. This Friday, September 9th, we’ll select one address at random.




Already on the email list? Then you’re already in the running.


Best of luck, and Happy Fall from all of us here at DFW Style Daily.